Suick Red Hot Muskie Thriller This lure lives up to its name by simulating the natural movement of a wounded baitfish. Blood-red hooks and realistic 3-D eyes give the lure a hunger-inducing look. This classic jerkbait shape moves through the water imitating a fish to seize the Learn More
Storm Wiggle Wart Lure - Silver With its distinctive crayfish-mimicking wiggle, dinner-bell rattle, irresistible eyes and lifelike colors, this Wiggle Wart Lure by Storm is sure to get every fishs attention as soon as it hits the water. Just as it always has, the Storm Wiggle Wart Learn More
Cabela's Fisherman Series Dig-It Craw Crankbaits - Orange One of the best ways to entice a predatory fish to bite is by triggering the genetic response brought on by fleeing prey. These innovative new baits produce the precise combination of action and sound that gets a feeding fishs attention and provokes a Learn More
Spro Bronzeye Popper - Red Lure bass out of thick cover with the irresistible prospect of an easy meal. The loud popping action and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Learn More
Lucky Craft Kelly J Prop Bait - Black A deep profile and two water-churning props (one fore and one aft) give this attention-grabbing topwater lure the look and sound of an aggravated baitfish. Floats with its head angled slightly above the waterline for plenty of splash on fast retrieves. Learn More
Rebel Trac-Down Minnow - Black Featuring large, 3-D eyes and realistic color patterns, these lethal lures sink at a consistent rate to target specific depths. Dives 0 to 3 ft. on retrieve. Per each. Imported. Sizes: TD10 3-1/2, 3/8 oz. TD49 1-5/8, 3/32 oz. TD50 2-1/2, 5/32 oz. Colors Learn More
River2Sea Dahlberg 5'' Clackin' Crayfish - Orange Beyond looking exactly like a real crayfish, the Clackin Crayfish perfectly mimics the real thing. During the retrieve, its hinged tail appears to actually grab water and push it forward in a true-to-life motion. Fish it like a jig, or swim it across the Learn More
Storm Swimmin' Stick - Orange A segmented swimming bait with an aggressive rolling and swimming action that really gets the attention of predators in the area. Vary your trolling or retrieve speed to control the depth of its run. Its a slow-sinking bait that you can also jerk Learn More
Phantom Lures Phantom Jerkbait Dont let the name fool you. The perfectly balanced Phantom Lures Phantom Jerkbait flutters during the fall and belly flashes on the retrieve for an attention-grabbing presentation that draws violent strikes. Slow-sinking action drops like clockwork at Learn More
Spro Bronzeye Baby Pop - Red The loud popping noise and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Gamakatsu two-prong hooks ensure solid hookups. Size: 2, 1/4 oz. Colors Learn More
Smithwick Suspending Super Rogue - Orange Whether cast or trolled, this premier jerkbait always runs true. This lure features a unique counterbalance weighting system that shifts weight to the rear of the lure for longer, more accurate casts. It has an exclusive scale pattern, patented 3-D eyes Learn More
Storm Smash Shad - Orange Cast it or troll it, the Smash Shad has the fish-tempting sounds, action and finish of an instant classic. Its high-frequency, multiball rattle grabs the attention of nearby predatory fish, and its stable, rolling action delivers lifelike action at any Learn More
Rapala X-Rap Countdown - Silver Consistently fish in the strike zone with this long-casting, suspending bait. Its uniform construction cuts hard and darts aggressively while maintaining Rapalas classic swimming action. Textured translucent body, prominent scales and lateral line Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Yo-Zuri 3-D Jointed Crystal Minnow Deep - Silver Ideal for trolling, the Deep-Diving lip gets down fast and stays there. The patented 3-D prism finish combines with ultraviolet colors and balanced weight inserts for an irresistible presentation. Responsive darting action. Extra-strong joint holds onto Learn More