Cotton Cordell Wally Diver - White Initially designed as a walleye lure for trolling, the Wally Divers true-running, moderately tight wobble soon became sought after by fishermen casting for walleye, bass and pike as well. The slender, slightly curved profile of the lure is perfect for Learn More
Rapala Husky Jerk - Silver When the fish are fussy, slip on a Husky Jerk from Rapala. With its suspending action and loud rattle, no predator fish can resist it. With its neutral buoyancy, this lure suspends just like a baitfish during pauses in your retrieves. Brilliantly painted Learn More
Rapala Tail Dancer - Silver This is Rapalas first balsa lure with an internal rattle. The swimming action is unique and the tail motion is so pronounced, any predatory fish will literally attack this lure. Per each. Sizes: TD 5 - 2, 3/16 oz. Dives to 6 ft. TD 7 - 2-3/4, 5/16 oz. Learn More
Suick Cisco Kid 9 Super Husky Lures - Silver Solid construction and heavy-duty hardware on the 9 Cisco Kid will withstand vicious hits from the meanest freshwater predators. Its handcrafted for the perfect minnow-imitating action. Made in USA. Size: 9, 3-5/8 oz. Colors: (326)Black/Silver Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Storm Original ThunderStick - Silver The Original ThunderStick comes equipped with premium VMC hooks. MadFlash colors come with premium VMC hooks and increased-flash scale patterns. Deadly on all freshwater predators including walleye, pike and trout. Dives 2 to 7 ft. Per each. Size: 4-3/8 Learn More
Rapala Deep Tail Dancer - Silver Incorporating all the attributes that have made the original Tail Dancer such an overwhelming success, the new Deep model has an enlarged, extreme diving lip that plummets the lure to 30+ ft. with ease. No other Rapala goes this deep. Now you can take Learn More
Lucky Craft Live Pointer - Black A completely jointed body gives the Live Pointer a realistic side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the bodys flexibility gives you an increased hooking ratio when predatory fish strike from Learn More
Cabela's Fisherman Series Dig-It Craw Crankbaits - Orange One of the best ways to entice a predatory fish to bite is by triggering the genetic response brought on by fleeing prey. These innovative new baits produce the precise combination of action and sound that gets a feeding fishs attention and provokes a Learn More
Livetarget Smelt - Silver A dead-on duplicate to the color, profile and action of a rainbow smelt. Internal weights increase casting performance and emit a low-frequency rattle to draw predators in. Per each. Sizes: 2-34 , 38 oz. 3-5/8 , 12 oz. 4-12 , 58 oz. Models: Deep Runner Learn More
Livetarget Bluegill - Natural Perfect for bass, walleye and pike, the Livetarget Series combines a detailed body with an ultradurable internal structure to create a stunningly lifelike lure that can take all the punishment freshwater heavy-hitters can dish out. Natural shape Learn More
Livetarget Blue Back Herring Game fish that rely on herring as a primary food source will find this lure hard to resist. The sleek, triple-segment body offers an appealing profile and outstanding swimming action. Ultrarealistic eyes team with lifelike and flashy scaled color Learn More
Livetarget Walkin' Frog - Green Weightless, gliding action across the surface attracts big fish in heavy cover. Bass, pike and other predators cant resist the lifelike action, anatomical accuracy and detailed color this lure provides. One-piece molded body. Size: 4-1/8. Weight: 5/8 oz. Learn More
Storm Swimmin' Stick - Orange A segmented swimming bait with an aggressive rolling and swimming action that really gets the attention of predators in the area. Vary your trolling or retrieve speed to control the depth of its run. Its a slow-sinking bait that you can also jerk Learn More
Cabela's RealImage HDS Floating Shad - Red A floating, shad-profile lure that dives down to 15 ft. when trolled. A tight-wobbling action and ultrarealistic HDS color scheme trigger the feeding instincts of nearby predators. High-Definition Series (HDS) technology delivers unsurpassed realism. A Learn More