Plano Elite KVD Speedbag Wormfiles Tired of your soft baits getting crushed, mangled and lost in the bottom of your tackle box? Efficiently store and protect them with Planos KVD Speedbag Wormfile. 600-denier polyester bag keeps plastic baits organized and in their original form. Unique Learn More
Storm Original ThunderStick - Silver The Original ThunderStick comes equipped with premium VMC hooks. MadFlash colors come with premium VMC hooks and increased-flash scale patterns. Deadly on all freshwater predators including walleye, pike and trout. Dives 2 to 7 ft. Per each. Size: 4-3/8 Learn More
Storm Hot-N-Tot Lure - Silver From its metal lip to its classic profile, everything about this bait is original. After all, when a lure has boated as many fish as the Original Hot-N-Tot over the years, why would you change anything on it? With its wild searching action and Learn More
Spro Dean Rojas Bronzeye Frog and Bronzeye Frog Jr. - Red Part of the Dean Rojas Signature Series, the Bronzeye Frog is the perfect size and style to fish in heavy cover or in open water. The frog is designed to cast long distances and land on its belly every time. Made with only the most enticing of colors. Learn More
Spro Aruku Shad - Gold This bait does things no other lipless crankbait can. It locks on the bottom, nose down, to mimic feeding baitfish. That action, along with the internal rattle for vibration, drives bedded bass crazy. And, as part of Roland Martins Signature Series, the Learn More
Spro McStick 110 Jerkbait - Blue Developed by fishing legend Mike McClelland for strike-triggering performance. This tournament-ready jerkbait minnow suspends precisely at colder early- and late-season water temperatures. Its also easy to adjust when targeting warm-water fish. Three Learn More
Livetarget Yellow Perch A dead-on duplicate to the color, profile and action of the yellow perch. Internal weights increase casting distance and emit a low-frequency rattle. Per each. Sizes: 2-78 , 516 oz. 3-5/8 , 1/2 oz. 4-3/4 , 1-3/8 oz. and 1-1/4 oz. Models: Deep Runner Learn More
Livetarget Bluegill - Natural Perfect for bass, walleye and pike, the Livetarget Series combines a detailed body with an ultradurable internal structure to create a stunningly lifelike lure that can take all the punishment freshwater heavy-hitters can dish out. Natural shape Learn More
Berkley Flicker Shad - White Designed by pros for optimal action, the Berkley Flicker Shad has a unique rattle and extra-sharp black-nickel hooks for solid hooksets. Per each. Sizes: 1.6 (4cm), 1/8 oz., Dives 6-8 ft. 2 (5cm), 3/16 oz., Dives 9-11 ft. 2.4 (6cm), 1/4 oz., Dives 10-12 Learn More
Bitzer Creek Zip Lure - White Jigging, casting or trolling no matter how you fish the Zip, its unique vibrating action entices strikes. Featured on a number of fishing television shows and proved effective by guides and professional anglers, the Zip lure gets results. It has a rugged Learn More
Livetarget Suspended Yellow Perch Unmatched realism for a dead-on replica of the Yellow Perch, one of North Americas most abundant baitfish. Worked on a slow retrieve, this jerkbait suspends in the strike zone and stays there. Size: 3-5/8, 9/16 oz. Colors: (100)Natural/Matte Learn More
Wolverine Tackle Silver Streak Blade Bait Ever since they were first introduced in the Great Lakes more than 25 years ago, Silver Streak lures have been a popular choice with master anglers. Time-tested design was developed by tournament-winning charter-boat captain Chuck Cartwright. Sizes: 1/2 Learn More
Lindy River Rocker Crankbait - Silver The River Rockers curved profile and streamlined shape produce an exaggerated, wide rocking wobble that draws toothy strikes and runs true even during high-speed trolling. Versatile crankbait can be cast, flat-line trolled, or used with downriggers, but Learn More
Rapala Snap Rap - Gold For anglers fishing sandy and gravel bottoms, as well as deep west-coast reservoirs, this unique, tough little bait brings a hot, new technique. Its fished with a snap retrieve method darting fast on the rod snap, then quickly gliding back to the bottom. Learn More
Livetarget Jointed Yellow Perch An excellent choice when casting for bass, walleye, pike and other freshwater species that feed on young perch. This lure has an internal weight-transfer system that makes it easy to cast and suspend. Both models have a low-frequency rattle for added Learn More