Yo-Zuri Floating Crystal 3D Minnow - Silver Brilliant flashes of reflected light burst from Yo-Zuris Floating Crystal 3D Minnow for real attention-getting action. The 3-D internal prism sparkles from the durable ABS body and enhances existing light, attracting fish from longer distances than Learn More
Yo-Zuri Deep Diver 3-D Crystal Minnow - Silver The brilliant reflective finish on the Yo-Zuri Deep Diver 3-D Crystal Minnow draws fish in. Long bill coupled with the slender profile creates a quick, responsive darting action. Dives to depths of 13 ft. (5-1/4) and 20 ft. (6). Per each. Size:5-1/4, 7/8 Learn More
Yo-Zuri Deep Diver Jointed 3D Crystal Minnow - Silver Ideal for trolling, the Deep-Diving lip allows the Yo-Zuri Deep River Jointed 3D Crystal Minnow to get down fast and stay there. The patented 3-D prism finish combines with ultraviolet colors and balanced weight inserts for an irresistible presentation. Learn More
Yo-Zuri Floating Crystal Minnow - Gold Yo-Zuris Floating Crystal Minnow features a brilliant holographic laser-tape finish to reflect all subsurface light and give predators a target, even in murky water. Animated, oversized 3-D eyes and raised, molded gill plate add to the realistic Learn More
Yo-Zuri Deep Diver Crystal Minnow - Gold The Yo-Zuri Deep Diver Crystal Minnows brilliant holographic laser-tape finish reflects all subsurface light and gives predatory fish a target, even in murky water. Lifelike, oversized 3-D eyes and raised, molded gill plate add to the realistic Learn More
Yo-Zuri Floating Mag Minnow - Red The built-in Magnetic Weight Transfer System of Yo-Zuris Floating Mag Minnow shifts for maximum casting distances and, once it hits the water, balances perfectly for natural swimming action. Perfectly mimics the tight wiggling action of a large baitfish. Learn More
Yo-Zuri Mag Darter - Green The built-in Magnetic Weight Transfer System of the Yo-Zuri Mag Darter shifts for maximum casting distances and, once it hits the water, balances perfectly for natural swimming action. Mimics injured baitfish with tight-rolling and left-to-right darting Learn More
Livetarget Yearling Baitball Squarebill - Clear Designed to replicate a school of yearling baitfish, the 3-D pattern of the Livetarget Yearling Baitball Squarebill produces multiple flash profiles that entice monster bass to strike time after time. Assortment of colors are arranged for a variety of Learn More
Livetarget Trout Fry - Brown Fool river and open-water trout with the ultimate realism of Livetargets Trout Fry tied to the end of your line. Match the hatch with lifelike paint schemes. Slow-sinking bait has an integrated weight-transfer system that creates an irresistible action. Learn More
Sbile Action First Pivot Frog - White Sebiles Action First Pivot Frog features an innovative Gravity Hook System that allows razor-sharp weighted hooks to move side to side for more realistic action. Teamed with a collapsible construction, these hooks produce reliable hooksets. Weighted Learn More
Rapala Ultra Light Pop - Silver Arched body, flat chin, and deep-cupped lip trigger a loud pop with the slightest twitch, making this topwater Ultra Light Pop lure from Rapala an irresistible target for aggressive fish. Triggers bites from panfish to smallmouth and largemouth bass. Learn More
Storm Arashi Rattling Deep Lure - Silver Storms Arashi Rattling Deep Lure swims with a moderate side-to-side action with a body roll to maximize diving depth, creating strike-inducing search and tail kick. Single-ball rattle creates a low-frequency sound that entices ambushing fish from a Learn More
Storm Arashi Top Walker - Silver Built to gather tons of attention from all your favorite gamefish, Storms Arashi Top Walker delivers a longer glide and a powerful wake as it rips across the waters surface. The multiball rattle emits a cadence sound with a variable pitch frequency. This Learn More
Evergreen WH Crankbait Featuring a 3-D hyper lip design, Evergreens WH Crankbait slips through obstacles and resists water during the retrieve for super-smooth performance. Also resists air while casting, achieving long distances. Combines a wobbling and rolling action that Learn More
Reef Runner Deep Little Ripper - Gold These floating/divers may just be the hottest walleye crankbaits in the country. Unique body design produces a slow irresistible wobble that fish cant resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives 8-10 when cast, 15-18 when Learn More