Strike King Silent Red Eye Shad Designed by Strike King's national pro-staff team, the Red Eye Shad is one mean, lipless crankbait. With amazing action, awesome paint jobs and 3-D eyes, this little guy gives you some great action sure to make fish go wild especially when its free Learn More
Berkley Suspending Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Luck E Strike 3-1/2 RC Stick - Gold Luck E Strike teamed up with legendary angler, Rick Clunn, to create what is designed to be the perfect suspending jerkbait. Its hydrodynamic design and advanced rolling weight-transfer system provide a deadly, erratic, darting action, as well as an Learn More
Strike King KVD Jerkbait - Clear A proven combination of roll, wiggle and flash which suspends at rest that the monsters just cant resist. Combines a weight-transfer system for increased performance, 3-D eyes and a strong nickel hook for incredible holding power. Sizes: HCKVDJ200 4-1/2 Learn More
STRIKE KING Xd Pro Model - Green A staple in any bass fishermans tackle box, these Strike King Pro Model XD Crankbaits feature lifelike 3-D eyes and are designed for maximum castability. The XDs deep-bill design is ideal for targeting deep structure and large bass. Per each. Sizes Learn More
Storm Jointed Flatstick 19 Crankbait - Orange With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Spro Bronzeye Shad - Clear The Spro Bronzeye Shads action and lifelike finish mimics a wounded baitfish. Fish it with a walk-the-dog action in heavy cover and open water for fish-catching results. Equipped with Gamakatsu 4/0 EWG double hook. Per each. Size: 1.97, 1/4 oz. Colors Learn More
Strike King KVD Splash - Clear If it meets the standards of multiple Bassmaster Classic champion Kevin VanDam, you know these Strike King KVD Splash topwater poppers will meet yours. They boast the perfect balance between spitting, chugging and walking to entice explosive Learn More
Gary Yamamoto Chikara Crankbait - Silver Engineered for superior performance, the Gary Yamamoto Chikara Crankbait will quickly become your favorite lure. The innovative design outperforms other lures when fishing in cover or open water. Fish-enticing colors draw the wariest lunkers out of Learn More
Yo-Zuri 3DB Popper - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail hook, the 3DB Popper is irresistible to fish. Patent-pending 3-D internal prism creates an unparalleled flash in the water, enticing Learn More
Yo-Zuri 3DB Jerkbait - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail, the 3DB Jerkbait is irresistible to big bass. This lure suspends when paused and dives to 2 ft. on the retrieve, mimicking a wobbly Learn More
Reef Runner 300 Series Skinny Stick - Gold Even when trolling at slow speeds, the Reef Runner 300 Series Skinny Stick has an eye-catching wobble that hungry walleye and other other open-water predatory fish will love. Perfect for targeting suspended fish that are feeding on schools of baitfish Learn More
Rapala Ultra Light Rippin' Rap - Gold Built to dive and rip, the lipless, deep-bellied Rapala Ultralight Rippin Rap is ideal for both ice-fishing and open-water applications. Skinny sides create a fluttering motion on the drop, while the hard-vibrating action accented with a loud BB rattle Learn More
Storm Arashi Wake Crank - Silver The Storm Arashi Wake Crank runs just under the surface with a hard rolling action and a pronounced tail kick that creates a large wake and draws the attention of predatory fish. Also features a single-ball cadence rattle, circuit-board lip and Learn More