Luck E Strike 3-1/2 RC Stick - Gold Luck E Strike teamed up with legendary angler, Rick Clunn, to create what is designed to be the perfect suspending jerkbait. Its hydrodynamic design and advanced rolling weight-transfer system provide a deadly, erratic, darting action, as well as an Learn More
Strike King KVD Jerkbait - Clear A proven combination of roll, wiggle and flash which suspends at rest that the monsters just cant resist. Combines a weight-transfer system for increased performance, 3-D eyes and a strong nickel hook for incredible holding power. Sizes: HCKVDJ200 4-1/2 Learn More
Stanley Top Toad - White Unique hollow-body design allows this frog to be fished with precision, enticing big bass to strike. The air pocket inside the body lets you pause the lure at will, creating an irresistible, hesitating action. Top-notch PVC construction stands up to Learn More
Booyah Poppin' Pad Crasher - Aqua Get the big ones to strike even on their most reluctant of days with the Booyah Poppin Pad Crasher. Concave mouth creates enough surface commotion to grab big fishs attention even on the windiest days, especially along the weed edge where they lie in Learn More
Heddon Chug'n Spook Jr. - Black The Heddon Chugn Spook Jr. takes its predecessor a longtime favorite among bass anglers a step farther. Watch fishs competitive spirits come to life, as this lures concave face pops, chugs and spits water with every twitch, mimicking the sound of fish Learn More
STRIKE KING Xd Pro Model - Green A staple in any bass fishermans tackle box, these Strike King Pro Model XD Crankbaits feature lifelike 3-D eyes and are designed for maximum castability. The XDs deep-bill design is ideal for targeting deep structure and large bass. Per each. Sizes Learn More
Cabela's Fisherman Series Jointed Suspending Shad - Red The jointed design, rattling and suspending action make this bait an optimum baitfish imitator that lures in walleye, bass and oversized panfish. Especially effective around submerged structures and can be cast or trolled. Suspends at rest. Per each. Learn More
Strike King KVD Flatsided 1.5 Crankbait - Black Wake up fish on slow days with these crankbaits designed by Bassmaster Classic champion Kevin VanDam. KVD took the original Pro Model crankbaits and added a slender flat side to create an erratic thumping action sure to wake up lethargic fish. Ideal for Learn More
Lucky Craft LV RTO 150 Lipless Crankbait - Blue Lucky Crafts LV RTO 150 lipless crankbait is built with a shimmy fall so when it falls it produces a shimmy action irresistible to bass. Its wide, flat head creates a strong wobbling action on retrieves. Perfect for weedy areas and along structures. #4 Learn More
Cabela's RealImage HDS Esox Minnow - Natural The popular Esox Minnow is back now with Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism you have to see to believe. A special printing process transfers an actual image of a live baitfish onto the lure, resulting in Learn More
Livingston Lures Howeller DMC Plus Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Plus runs at medium depth and produces a wide wobble with fast action that is irresistable to lurking fish. Enticing in all water conditions, Electronic Baitfish Sound (EBS) technology imitates natural Learn More
Strike King Walleye Elite Series Bonsai Shad - Gold By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Elite Bonsai Shad. With heavy-duty plastic construction, the Learn More
Strike King Walleye Elite Series Lucky Shad - White By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Lucky Shad. With heavy-duty plastic construction, the Learn More
Strike King Walleye Elite Series Banana Shad - Gold Strike Kings Walleye Elite Series is a pro-driven line of walleye baits that have the same research and development behind them as Strike Kings classic winning baits. The Banana Shad dives down to 20-ft. depths, making it able to troll deep structure. Learn More
Strike King KVD 1.5 Shallow Crankbait - Orange Wake up fish on slow days with the Strike King KVD 1.5 Shallow Crankbait designed by Bassmaster Classic champion Kevin VanDam. KVD took the original Pro Model crankbaits and added a slender flat side to create an erratic thumping action sure to wake up Learn More