Rat-L-Trap Lures Super Trap - White This is the bait that started the lipless crankbait revolution, and it remains deadly on all game fish. The Super Traps large size is ideal for most saltwater species, as well as large freshwater fish. Dual-frequency rattle chambers imitate the vibration Learn More
Rapala Scatter Rap Minnow - Silver An incredible variation of the classic Floating Rapala. Swims with an evasive, sweeping action on the retrieve and features a unique scatter-lip design that loses and regains tracking during the sweep. Nonrattling, classic balsa construction. VMC Learn More
Rapala Scatter Rap®' CountDown®' - Silver An incredible variation of the classic CountDown Rapala. Swims with an evasive, sweeping action on the retrieve and features a unique scatter-lip design that loses and regains tracking during the sweep. Nonrattling, classic balsa construction. VMC Learn More
Rapala Custom-Painted UV Deep Husky Jerk by Warrior Lures - White A new twist on a proven trophy bait, these Rapala Custom-Painted UV Deep Husky Jerks are custom-painted by Warrior Lures in classic color patterns with UV finishes. Oversized, deep-diving lip on the Deep Husky Jerk allows it to reach depths up to 20 ft. Learn More
Rapala Balsa Xtreme Jointed Minnow - Silver Flat-sided bait swims with the classic Rapala wounded-minnow action. Flat sides create an extra-strong flash as it rolls side to side during the retrieve. These are the liveliest, yet toughest balsa-core baits ever. Premium balsa-wood core comes encased Learn More
Rapala Balsa Xtreme Jointed Shad - Silver The common baitfish profile of Rapalas Balsa Xtreme Jointed Shad proves deadly when trolled or cast. These are the liveliest yet toughest balsa-core baits ever. Premium balsa-wood core comes encased with a durable copolymer shell to ensure unbeatable Learn More
Livingston Lures Pro Ripper - Black Livingston Lures Pro Ripper is the first and only lipless crankbait that electronically emits sounds of injured baitfish as soon as it hits the water. A two-year battery powers a circuit board that sends electronic pulses to a speaker. Strategically Learn More
Livetarget Rainbow Smelt Banana Bait Use Livetargets Rainbow Smelt Banana Bait to draw the attention of predatory walleye and other big fish that prey on lake smelt. Lifelike profile with a rattle chamber that emits low-frequency vibrations coaxes fish out of hiding. Lip design and Learn More
Sbile Flatt Shad Sinking Large - White Focusing more on vibration than sound, Sbiles Sinking Flatt Shad has flat sides to create massive turbulence that attracts predators from a distance. Small rattles inside produce a strike-enticing sound that lets fish hone in on their location. Perfect Learn More
Rapala Scatter Rap Jointed Minnow - Silver Experience the superior fish-attracting power of the Rapala Scatter Rap Jointed Minnow. Perfectly imitating a spooked baitfish, this lures jointed balsa body and unique Scatter Lip work together to create erratic and aggressive sweeping action to draw Learn More
Rat-L-Trap Panfish Super Natural Crankbait Draw the attention of picky fish with this enticing Rat-L-Trap Panfish Super Natural Crankbait. Featuring the Super Natural laser-color technology, each Tiny Trap bait displays realistic and high-resolution designs to lure even the wariest fish out of Learn More
Rebel Micro Critters Micro Minnow - Silver The single, barbless hook of Rebels Micro Critters Micro Minnow makes it easy to introduce your young angler to the sport of fishing while maintaining peace of mind when it comes to their safety. Tiny, ultralight lures are ideal for use in ponds Learn More
Livetarget Trout Fry - Brown Fool river and open-water trout with the ultimate realism of Livetargets Trout Fry tied to the end of your line. Match the hatch with lifelike paint schemes. Slow-sinking bait has an integrated weight-transfer system that creates an irresistible action. Learn More
Cabela's RealImage HDS Minnow - Rainbow Cabelas RealImage Minnow with High Definition Series (HDS) technology delivers unsurpassed realism, that perfectly imitates a small minnow. Can be cast or trolled and works well on crappie, walleye, trout or and other gamefish. Per each. Sizes: 2 Learn More
Lucky Craft LVR D-7 Crankbait - White Lucky Crafts LVR D-7 Crankbaits sharp, lively action doesnt get tangled in the weeds. Body creates a smooth, supple movement right after the drop to attract bass hanging at the edge of weedbeds. Speed and falling posture provides optimal balance for a Learn More