Strike King Zero - Clear Get more strikes by changing your presentation. The fast-sinking 5 Zero will do just that. Its durable ElaZtech body is full of bass-attracting salt. Per 6. Colors: (011)Pumpkin/Green Flake, (016)Watermelon, (018)Watermelon/Red Flake, (023)Bubble Gum Learn More
Culprit Worms - Red A proven leader for more than two and a half decades, this is the worm that has outperformed all others continuing a tradition of catching more and bigger bass. The kicking tail and unique color selections give you the edge. Sizes: 7-1/2 - Per 18 Learn More
Creme Scoundrel - White The original soft-plastic worm created by Nic Creme (1949). This continues to be an incredibly productive worm with its lifelike feel and durability in colors to match every fishing condition. Per 12. Size: 6 . Colors: (101)Live, (107)White Learn More
Zoom Mag Finesse Worm - Red A beefy worm for beefy bass. Thats the premise behind the Zoom Mag Finesse Worm. This salt-impregnated behemoth is twice as thick and about 1/4 longer than the Zoom Finesse Worm. Made of soft, supple plastic, this lure has the lifelike movements that Learn More
Strike King Rage Tail Thumper Worm - Red Giant 10 worm targets the big ones. Action joints in the body produce more thump in the tail movement. The tail has a score line that can be cut to transform bait into a cut-tail worm with a rapid flicker rate. Hot coffee scent. Great for saltwater Learn More
Reaction Innovations Sweet Beaver - Red The Sweet Beaver makes a great flipping bait. It can also be used Texas- or Carolina-rigged or as a jig or spinnerbait trailer. The soft plastic baits twitching action does a great job imitating a crawfish. Two- and three-color tones produce lifelike Learn More
Strike King KVD Finesse Worm - Red Designed with help from Bassmaster Champion Kevin VanDam, these salt-impregnated Strike King KVD Worms offer exceptional flexibility and action for drop-shots and shaky jigs. Sizes: 5 Per 15, 6-1/2 Per 12. Colors: (018)Watermelon Red Flake Learn More
Culprit Fat Max Worm - Red The thick, heavy body and wide tail displaces water, makes casting easier, resists snags and makes this bait great for flipping and pitching in heavy brush. Sizes: 7 (Per 10), 9 (Per 5). Colors: (001)Black Shad, (002)Red Shad, (010)Black, (022)Green Learn More
Z-Man Zinkerz - Orange An incredibly versatile soft bait featuring ElaZtech construction that makes it up to 10 times stronger than conventional soft baits. It sinks slowly when fished without weight and is salt-impregnated to make striking fish hang on longer, resulting in a Learn More
Gene Larew Biffle Bug - Green This versatile soft-plastic lure can be fished in a variety of ways that will drive big bass crazy. It has a flat, slightly cupped tail that produces a tantalizing up-and-down wobble. The side fins flap as the lure swims and are scored near the body so Learn More
Berkley Havoc Pit Boss - Orange Designed by professional fisherman Skeet Reese, this Berkley soft bait has fluttering fins that let you present it as a baitfish or a crawfish. The size and action mimic both and are particularly effective for flipping techniques. Reese has won more than Learn More
Berkley Havoc Grass Pig - White Rig this Bobby Lane-created swimbait on a weighted hook, Florida rig, offset wide-gap hook or jighead. Its swim-at-any-speed action calls bass from heavy cover, suspended schools or deep structure. Per 6. Sizes: 3-1/2, 5. Colors: (013)Black/Blue Silver Learn More
Cabela's Fisherman Series Go-To Diamond Stick - Clear You wanted an affordable line of soft plastics built for rod-bending results. We heard you loud and clear. Our Go-Toseries of baits deliver maximum bite-provoking action with the smallest twitch. Made of soft, durable plastic, these selections come in a Learn More
Reaction Innovations Kinky Beaver - Red Fish-attracting action abounds and combines with a wide selection of colors to give your angling arsenal the ammo you need to target big fish. A ribbed body, teardrop appendages, two long antennae and two large-profile flappers with thick wedges Learn More
Laker Paddle Bugs - Chartreuse Perfect for catching trout or panfish through the ice and in open water. When tipped with a meal worm its sure to become an ice-fishing staple. It can also be fished in open water for trout with a steady jigging retrieve. Per 6. Sizes: 1/16 oz. 1/32 oz. Learn More