Rapala Countdown Minnow - Silver This lure sinks at a rate of a foot per second. It holds at a predetermined depth when retrieved, making it desirable for fishing suspended bass, trout walleye and many other game fish. Per each.Sizes:CD1: 1, 1/16 oz. (Available in Silver, Brown Trout Learn More
Reef Runner Deep Diver - Gold These floating/divers may just be the hottest walleye crankbaits in the country. Unique body design produces a slow irresistible wobble that fish cant resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives to 15-18 when cranked, 25 when Learn More
Reef Runner Ripstick - Gold These floating/divers may just be the hottest walleye crankbaits in the country. The unique body design produces a slow irresistible wobble that fish cannot resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives to 6'-8' when cast, 12 Learn More
Bomber Fat Free Shad Fingerling Lure - White When it was first introduced, this flat-sided deep runner revolutionized the crankbait market. Over $1 million in tournament winnings later, its tight action, easy, deep retrieve and 3-D eyes still catch fish lots of em. XCalibur Tx3 rotating treble Learn More
Rapala Down Deep Husky Jerk - Silver The oversized lip of the Rapala Down Deep Husky Jerk allows it to dive to 10-ft. plus while casting and retrieving and trolls at depths of 20-ft. plus. Its heavier weight and excellent balance make for longer casts, and the loud, rhythmic rattles attract Learn More
Suick Cisco Kid 9 Super Husky Lures - Silver Solid construction and heavy-duty hardware on the 9 Cisco Kid will withstand vicious hits from the meanest freshwater predators. Its handcrafted for the perfect minnow-imitating action. Made in USA. Size: 9, 3-5/8 oz. Colors: (326)Black/Silver Learn More
Rapala Jointed Shad Rap - Clear Rapalas Jointed Shad Rap Produces a loud rhythmic rattle that mimics and exaggerates the action of a wounded baitfish. When you pause the retrieve, this lure suspends its depth just like the real thing, provoking even the wariest lunkers into striking. Learn More
Lucky Craft Pointer - White Special brass weights create a low center of gravity that makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. It will suspend and emit a vibration thats inviting to bass. By giving a short twitch to your rod, you can Learn More
Lucky Craft Sammy - Clear Perfecting the Walk the Dog technique has never been so effortless. By combining the action with the spitting action of a popper, this topwater lure consistently puts fish in the livewell or on the stringer. Its tail-down position allows the sharp Learn More
Bomber Long A B15 Shallow Diver - White The long, slender profile and super-tight wiggling action of the streamlined Bomber Long A create a lifelike swimming motion. The internal rattles sound out in a loud rhythm to draw the attention of open water fish over long distances. Floats quickly Learn More
Lucky Craft Deep Pointer Crankbait - White Special brass weights create a low center of gravity makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. It will suspend and emit a vibration thats inviting to bass. By giving a short twitch to your rod, you can Learn More
Cabela's Fisherman Series Floating Minnow - Silver The Floating Minnow might be the most versatile hard bait you can own. Run it over shallow riprap and gravel bars, troll it deep on a bottom-bouncer, or bring it in with a jerk-and-pause retrieve. The classic injured baitfish action is a proven producer Learn More
Cabela's Fisherman Series Floating Minnows 2-1/2 - Silver Possibly the most versatile hard bait you can own. Run it over shallow riprap and gravel bars, troll it deep on a bottom-bouncer, or bring it in with a jerk-and-pause retrieve. The smaller size and realistic color schemes make this lure perfect for Learn More
Cabela's Fisherman Series Walleye Runner - White This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and presentation. But Learn More
Rebel Wee Frog - Green A small, natural-looking lure that fish can't resist. Their small size compels panfish, trout, crappies and bass to try to make a snack of them. Try one around or above submerged vegetation. Designed for use with light spinning and spincast tackle. Learn More