Reef Runner Deep Diver - Gold These floating/divers may just be the hottest walleye crankbaits in the country. Unique body design produces a slow irresistible wobble that fish cant resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives to 15-18 when cranked, 25 when Learn More
Reef Runner Ripstick - Gold These floating/divers may just be the hottest walleye crankbaits in the country. The unique body design produces a slow irresistible wobble that fish cannot resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives to 6'-8' when cast, 12 Learn More
Lucky Craft Pointer - White Special brass weights create a low center of gravity that makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. It will suspend and emit a vibration thats inviting to bass. By giving a short twitch to your rod, you can Learn More
Storm Hot-N-Tot Lure - Silver From its metal lip to its classic profile, everything about this bait is original. After all, when a lure has boated as many fish as the Original Hot-N-Tot over the years, why would you change anything on it? With its wild searching action and Learn More
Rapala X-Rap - Silver This long-casting, suspending and rattling bait cuts hard and darts aggressively while maintaining Rapalas classic swimming action. Textured translucent body, prominent scales and lateral lines capture and reflect light. Internal weight-transfer system Learn More
Rapala Deep Tail Dancer - Silver Incorporating all the attributes that have made the original Tail Dancer such an overwhelming success, the new Deep model has an enlarged, extreme diving lip that plummets the lure to 30+ ft. with ease. No other Rapala goes this deep. Now you can take Learn More
Cabela's Fisherman Series Floating Minnows 2-1/2 - Silver Possibly the most versatile hard bait you can own. Run it over shallow riprap and gravel bars, troll it deep on a bottom-bouncer, or bring it in with a jerk-and-pause retrieve. The smaller size and realistic color schemes make this lure perfect for Learn More
Cabela's Fisherman Series Walleye Runner - White This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and presentation. But Learn More
Rebel Premium Pop-R - Silver Hungry fish won't be able to resist the sound and disturbance these poppers make as you dance them across the water's surface. The noise and realistic appearances entice the strike, and the super-sharp, rotating XCalibur Tx3 treble hooks seal the deal. Learn More
Spro Dean Rojas Bronzeye Frog and Bronzeye Frog Jr. - Red Part of the Dean Rojas Signature Series, the Bronzeye Frog is the perfect size and style to fish in heavy cover or in open water. The frog is designed to cast long distances and land on its belly every time. Made with only the most enticing of colors. Learn More
Cabela's Fisherman Series Jointed Walleye Runner - Silver The Jointed Walleye Runner is noted for its versatile wobbling action, with the extra enticement of a jointed body to heat up the action when fish are sluggish or suspended. Whether cast or trolled, the lure floats at rest but quickly dives to anywhere Learn More
Cabela's Fisherman Series Mini Walleye Runner - Silver This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the new Mini Walleye Runner floats at rest but quickly dives to 8-15 ft. But the real key to its unbelievable Learn More
Spro BBZ-1 Swimbait - Silver This is the Bill Siemantel Signature Swimbait that sets the standard for all other lures of its kind. Phenomenal color replication, realistic eyes and a super-flexible, triple-jointed body enable the BBZ-1 to generate movements so lifelike you may think Learn More
Spro Bronzeye Popper - Red Lure bass out of thick cover with the irresistible prospect of an easy meal. The loud popping action and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Learn More
Livetarget Smelt - Silver A dead-on duplicate to the color, profile and action of a rainbow smelt. Internal weights increase casting performance and emit a low-frequency rattle to draw predators in. Per each. Sizes: 2-34 , 38 oz. 3-5/8 , 12 oz. 4-12 , 58 oz. Models: Deep Runner Learn More