Smithwick Elite 8 Rogue - Gold The Smithwick Elite 8 Rogue dives down deep and tempts strikes out of the big ones. The erratic rolling action of this diving crankbait has been field-proven to provoke even cold, lethargic predators into action. Produces powerful flashes that mimic real Learn More
Livetarget Baitball Shad Squarebill - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Lunkerhunt Lunker Frog - Green Put a whopper-fooling Lunker Frog at the end of your line for the lifelike movements that drive predatory fish wild. Swimming legs automatically extend out to 4.5 during the retrieve and they retract when you pause. At rest, the Lunker Frogs soft hollow Learn More
Lunkerhunt Pocket Frog - Green Put a whopper-fooling Pocket Frog at the end of your line for the lifelike movements that drive predatory fish wild. Swimming legs automatically extend out to 2.5 during the retrieve and they retract when you pause. At rest, the Pocket Frogs soft hollow Learn More
Reef Runner 300 Series Skinny Stick - Gold Even when trolling at slow speeds, the Reef Runner 300 Series Skinny Stick has an eye-catching wobble that hungry walleye and other other open-water predatory fish will love. Perfect for targeting suspended fish that are feeding on schools of baitfish Learn More
Berkley Flicker Minnow Crankbait - White Berkley has expanded their incredibly popular Flicker series with the Flicker Minnow Crankbait. Designed by professional anglers, this devious diver boasts a profile that mimics young-of-the-year baitfish, a sure-fire temptation for predator fish. Learn More
Sbile Flatt Shad Sinking Large - White Focusing more on vibration than sound, Sbiles Sinking Flatt Shad has flat sides to create massive turbulence that attracts predators from a distance. Small rattles inside produce a strike-enticing sound that lets fish hone in on their location. Perfect Learn More
Sbile Koolie Minnow Long Lip - White Sbiles Koolie Minnow has a long lip that causes it to dive deep and catch bottom-dwelling predators. Its wiggling, rolling action triggers instinctive reactions from large predators, causing hard, exciting strikes. Bridge-reinforced lip is strong and Learn More
Rapala BX Waking Minnow - Gold The Rapala BX Waking Minnow boasts a durable copolymer shell that withstands use and abuse for long-lasting performance. When fished with a slow retrieve, this lure offers a dynamic flashing and rolling action to draw the attention of predatory gamefish. Learn More
Storm Arashi Wake Crank - Silver The Storm Arashi Wake Crank runs just under the surface with a hard rolling action and a pronounced tail kick that creates a large wake and draws the attention of predatory fish. Also features a single-ball cadence rattle, circuit-board lip and Learn More
Livingston Lures Howeller DMC Plus Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Plus runs at medium depth and produces a wide wobble with fast action that is irresistable to lurking fish. Enticing in all water conditions, Electronic Baitfish Sound (EBS) technology imitates natural Learn More
Livingston Lures Howeller Dream Master Classic Square - Chartreuse Developed by Basmaster Champion Randy Howell. With a thin square-bill design, the Livingston Lures Howeller Dream Master Classic Square, delivers enticing erratic action as well as the most advanced technology to date, creating a smart bait that fish Learn More
Livingston Lures Jerkmaster 121 - Gold Perfectly balanced and weighted, the Livingston Lures Jerkmaster 121 delivers enticing darting action as well as the most advanced technology to date, creating a smart bait that fish want to bite. Electronic Baitfish Sound (EBS) technology uses an Learn More
Livingston Lures Walk-N-Pop 77 - Gold Perfectly balanced and weighted, the Livingston Lures Walk-N-Pop 77 delivers the most advanced technology to date as well as an L-face design that maximizes water spray and sound, creating a smart bait that fish want to bite. Electronic Baitfish Sound Learn More
Yo-Zuri Magnum Crystal 3D Minnow - Silver The Yo-Zuri Magnum Crystal 3D Minnow features a brilliant holographic laser-tape finish that reflects all subsurface light to attract predators from long distances, while bright blood-red inserts give them a strike point to zero-in on. Produces a quick Learn More