Rapala Ultra Light Shad - Silver Small in size. Big in fishability. Weighted for extra casting distance, Rapalas Ultra Light Shad runs true even at high retrieve speeds with a rolling swimming action and slow sinking on the pause. Details like the swimming lip design, external scales Learn More
Rapala X-Rap Prop - Silver Balanced, counter-rotating twin stainless steel props create big noise and splash. The Internal Long Cast System lets this straight-running topwater bait cover a bunch of water. 3-D holographic eyes, a flashy X-style finish and flash feather teaser tail Learn More
Phantom Lures Phantom Jerkbait Dont let the name fool you. The perfectly balanced Phantom Lures Phantom Jerkbait flutters during the fall and belly flashes on the retrieve for an attention-grabbing presentation that draws violent strikes. Slow-sinking action drops like clockwork at Learn More
Livetarget Field Mouse - White Big bass and pike patrol near-shore weedbeds in hopes of catching unsuspecting mice foraging atop lily pads and grass mats in the shallows. This weedless lure exploits that ambush instinct with a side-to-side, walk-the-dog swimming action in water Learn More
Cabela's RealImage HDS Floating Shad - Red A floating, shad-profile lure that dives down to 15 ft. when trolled. A tight-wobbling action and ultrarealistic HDS color scheme trigger the feeding instincts of nearby predators. High-Definition Series (HDS) technology delivers unsurpassed realism. A Learn More
Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Cabela's RealImage HDS Snake Head Minnow - Blue A long, slender profile and small lip produce a tight wobble that mimics a minnow. Equally effective when cast or trolled. The action teams with HDS realism to entice slashing strikes. High-Definition Series (HDS) technology delivers unsurpassed realism. Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Cabela's RealImage HDS Forked-Tail Baitfish - Natural A wide shad profile, HDS color technology and amazing swimming action mimic baitfish with uncanny realism. Its a slow-sinking lure that descends to submerged structures where big fish lurk. Weighted to run at 1-3 ft. on the retrieve and encourage Learn More
Lobino Lures Rio Rico - Clear This lure isnt cheap, but theres a reason why. Not only does it catch big fish, but its also the go-to topwater bait for more pros on the circuit than any other popping or spitting bait. When theres money on the line, only the best lure will do. Rio Rico Learn More
Joe Bucher ShallowRaider - Orange Designed by hall-of-fame angler Joe Bucher to catch a variety of game fish in shallow water. It targets big muskies and pike cruising over weed flats or along rock walls and shorelines. Flat sides and a square lip create an enticing side-to-side wobble. Learn More
Joe Bucher Top Raider - Orange One of the most sought-after baits for muskie, and for good reason its a proven catcher of the biggest fish. The lures action produces splashing, sputtering and gurgling sounds that attract muskies from far and wide. Counterweight prevents roll and Learn More
River2Sea Biggie Poppa Bumpin' Crankbait This square-billed crankbait sports a highly detailed color scheme and unique vibration pattern that attracts a variety of fish. Endorsed and designed by professional angler Ish Monroe, its Bumping rattle is the key to its effectiveness. River2Seas Learn More
Rapala Ultra Light Crankbait - Gold Big action in a small bait, Rapalas Ultra Light Crankbait delivers enticing wobbling and rolling. The buoyant body easily backs out of cover when paused and is weighted for extra casting distance. Details like the diving lip design, external scales and Learn More
Cabela's Fisherman Series Mini Rattling Shad - Red This tiny, lipless bait packs a big punch. Use in small ponds and lakes for great action on panfish and bass. Sinks at rest. Rigged with quality Matzuo hooks. Per each. Size: 1-3/4, 1/16 oz. Colors: (016)Red Craw, (100)Super Shad, (405)Bombay Lime Learn More