Storm Wiggle Wart Lure - Silver With its distinctive crayfish-mimicking wiggle, dinner-bell rattle, irresistible eyes and lifelike colors, this Wiggle Wart Lure by Storm is sure to get every fishs attention as soon as it hits the water. Just as it always has, the Storm Wiggle Wart Learn More
Rapala X-Rap SubWalk - Silver Darting and gliding just under the surface, the SubWalk goes where topwater lures and crankbaits can't go. By using a walk-the-dog action, it skitters less than two feet under the surface, where baitfish are often pursued. Lateral tail fin adds stability Learn More
Salmo Frisky Fives - Red This latest addition to Salmos European lineup has an action thats second to none for a lure of this type and size. Featuring a true-running jointed design that it sets apart, it wont roll or tangle on the retrieve or when trolling. Floating/diving Learn More
Heddon Sonar Lure - Silver Heddons only adjustable-action lure has unique line-tie holes that allow anglers to adjust the lures action to match fishing conditions. Whether cast, trolled or jigged through the ice, this lures vibrating action is tempting to most freshwater species. Learn More
Rapala Clackin' Crank - Silver Rapala adds another fish-attracting element to its proven shad-style baits with the signature Clackin Cadence rattle. Depth-specific lip is squared to deflect off underwater hazards, minimizing snags. Hard-vibrating, aggressive action with a buoyant Learn More
Bomber Lures Real Craw Model A - Blood-red Its more than a super-realistic crawfish with legendary bass-catching action. Lifelike color patterns and realistic texture resemble a true-to-life exoskeleton. Raised, blood-red crustacean eyes are positioned at the end of the lure to enhance the Learn More
River2Sea Dahlberg 5'' Clackin' Crayfish - Orange Beyond looking exactly like a real crayfish, the Clackin Crayfish perfectly mimics the real thing. During the retrieve, its hinged tail appears to actually grab water and push it forward in a true-to-life motion. Fish it like a jig, or swim it across the Learn More
Rapala Jointed Deep Husky Jerk - Silver With the classic Rapala wounded minnow wobble and exaggerated tail action, fish will have a hard time resisting this hand-tuned, tank-tested lure. Whether youre working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Learn More
Rapala Rippin' Rap - Gold A lipless, tall body profile with textured scales is designed to crank, swim and rip. Hard vibrating action is accented by a distinctive loud BB rattle system. Long casting has a variable running depth, and VCM black nickel hooks will help keep you Learn More
Rapala Ultra Light Minnow - Silver Hand-tuned and tank tested for true running perfection and strike-provoking action, Rapalas Ultralight Minnow naturally wobbles and rolls with a unique lip design. Weighted body increases casting distance and slows sinking for more control. Top-grade VMC Learn More
Rapala Ultra Light Shad - Silver Small in size. Big in fishability. Weighted for extra casting distance, Rapalas Ultra Light Shad runs true even at high retrieve speeds with a rolling swimming action and slow sinking on the pause. Details like the swimming lip design, external scales Learn More
Rapala X-Rap Pop - Silver Its arched body and deep-cupped lip triggers a kerplunk-pop splash with the slightest twitch, making this topwater X-Rap an easy, attractive target for aggressive fish. Internal Long Cast System delivers maximum distance for prospecting and extended Learn More
Rapala X-Rap Prop - Silver Balanced, counter-rotating twin stainless steel props create big noise and splash. The Internal Long Cast System lets this straight-running topwater bait cover a bunch of water. 3-D holographic eyes, a flashy X-style finish and flash feather teaser tail Learn More
Lindy River Rocker Crankbait - Silver The River Rockers curved profile and streamlined shape produce an exaggerated, wide rocking wobble that draws toothy strikes and runs true even during high-speed trolling. Versatile crankbait can be cast, flat-line trolled, or used with downriggers, but Learn More
Cotton Cordell Red Fin This classic, high-riding, extra-buoyant stick bait has been copied numerous times, but never duplicated. The hollow head lets you twitch it like no other lure. Plus, it runs truer, so it provokes more strikes. A proven performer for bass, redfish Learn More