Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Cabela's RealImage HDS Swimbait - Brown HDS technology and lifelike swimming action make this lure one of the most realistic on the market. It slowly sinks to target submerged structures and is weighted to run at 2-3 ft. on the retrieve. A slow swimming action makes it a prime target for Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Cabela's RealImage HDS Forked-Tail Baitfish - Natural A wide shad profile, HDS color technology and amazing swimming action mimic baitfish with uncanny realism. Its a slow-sinking lure that descends to submerged structures where big fish lurk. Weighted to run at 1-3 ft. on the retrieve and encourage Learn More
Smithwick G-Finish Suspending Rattlin' Rogue - Red This wounded-minnow action rattler has always been effective, and now it has a new weapon in its arsenal, Cabelas-exclusive G-Finish. The guanine-based scales of a fish create a flash as light reflects, and that flash attracts predator fish. Weve Learn More
Berkley Suspending Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Cabela's Scuttle Shad - White A deadly trolling bait, Cabelas Scuttle Shad Crankbait imitates young-of-the-year baitfish. Works well over shallow cover and is extremely effective as a lead-core trolling bait. Suspending with rattle for lifelike action. The 2-inch model features a pin Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Cabela's RealImage HDS Esox Minnow - Natural The popular Esox Minnow is back now with Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism you have to see to believe. A special printing process transfers an actual image of a live baitfish onto the lure, resulting in Learn More
Cabela's Charter Series Walleye Runner - Clear This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, our Charter Series Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and Learn More
Cabela's Lipless Sidekick - Gold Excellent for covering a lot of water, Cabelas Lipless Sidekick facilitates long casts. Side blades emulate schooling baitfish while adding rattle to bring in aggressive predators from a distance. Excellent for use on freshwater game fish. Sizes: 2-1/2 Learn More
Cabela's RealImage HDS Minnow - Rainbow Cabelas RealImage Minnow with High Definition Series (HDS) technology delivers unsurpassed realism, that perfectly imitates a small minnow. Can be cast or trolled and works well on crappie, walleye, trout or and other gamefish. Per each. Sizes: 2 Learn More
Berkley Flicker Shad Pro Pack - (536)Chartreuse Growler Designed by pros for optimal action, Berkleys Flicker Shads feature a unique rattle and extra-sharp black-nickel hooks for solid hooksets. \Pro Pack provides a variety of lure options for die-hard fishermen. Ideal for trolling or cast and retrieve. Learn More
Cabela's Mean Eye Blade Bait - Silver Trigger reaction strikes that no game fish can resist. Cabelas Mean Eye Blade Bait has three line-tie positions, allowing you to change the baits action. Hard vibration replicates baitfish and gets the attention of predatory fish even in deep water. Per Learn More