Rapala Super Shad Rap - Silver Casting in search of larger fish like muskie, peacock bass and wall-hanger largemouth bass calls for a big, tough lure. Constructed with heavy-duty hardware and PermaSteel hooks, the Super Shad Rap gives you the same fish-catching performance of the Learn More
Southern Lure Trophy Scum Frog - White These weighted Scum Frogs answer the call when more tantalizing movement is needed to tempt stubborn grass bass. They sit higher in the water for more erratic action per twitch of the rod. Bass can see the large 3/8 reflective eyes easier, but the Learn More
Cabela's Hot Metal Series Shaker - Silver Rig up for quick-diving, side-to-side action. Hot Metal lures have a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. When the action turns cold, this combination is sure to turn up the heat. This metal-lipped Learn More
Cabela's Fisherman Series Top Popper - Olive Target top-water predators. The deeply cupped mouth produces more splash and louder pops per twitch. Oversized eyes and internal rattles. Rigged with quality Matzuo hooks. Per each. Size: 2.5. Colors: (011)Baby Bass, (013)Bluegill, (022)Glass Black Back Learn More
Lunkerhunt Pocket Frog - Green Put a whopper-fooling Pocket Frog at the end of your line for the lifelike movements that drive predatory fish wild. Swimming legs automatically extend out to 2.5 during the retrieve and they retract when you pause. At rest, the Pocket Frogs soft hollow Learn More
Lucky Craft Live Flashminnow 120 - White Deliver a suspending large body profile thats sure to capture the desire of hungry fish at 1- to 2-ft. depths with the Lucky Craft Live Flash Minnow 120. The first jerkbait in the Live Series to also feature a Lucky Craft weight transfer system, the Learn More
Strike King Pro-Model Crankbaits - Orange A staple in any bass fishermans tackle box, these crankbaits feature lifelike 3-D eyes and are designed for maximum castability. Pro models are capable of targeting bass in any situation. Sizes: Series Mini 3: 3/16 oz., dives to 6 ft. (1-5/8) Series 1XS Learn More
Spro Aruku Shad - Gold This bait does things no other lipless crankbait can. It locks on the bottom, nose down, to mimic feeding baitfish. That action, along with the internal rattle for vibration, drives bedded bass crazy. And, as part of Roland Martins Signature Series, the Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Livingston Lures Pro Ripper - Black Livingston Lures Pro Ripper is the first and only lipless crankbait that electronically emits sounds of injured baitfish as soon as it hits the water. A two-year battery powers a circuit board that sends electronic pulses to a speaker. Strategically Learn More
Strike King Walleye Elite Series Banana Shad - Gold Strike Kings Walleye Elite Series is a pro-driven line of walleye baits that have the same research and development behind them as Strike Kings classic winning baits. The Banana Shad dives down to 20-ft. depths, making it able to troll deep structure. Learn More
Reef Runner Cicada - Silver A darting flutter action on the fall and unmatched vibration patterns when retrieved make this lure a fish-catcher. Its bug-like appearance and concave blade produce vibration patterns no other lure can duplicate to attract fish sonically and visually. Learn More
Cabela's Fisherman Series Grave Digger - Silver Everything you want in a wide-bodied crank: durable high-impact plastic with molded-in bill, loud internal rattles. Select lure for your presentation depth. Rigged with quality Matzuo hooks. Per each. Run depth: Shallow 2, 1/4 oz., 1-2 ft. Medium 2, 1/4 Learn More
Cabela's Fisherman Series Flat-Side Minnow - Silver Flat profile creates excellent flash and a superior minnow imitation. Also is a great jerkbait. Rigged with quality Matzuo hooks. Dives: 3-6 ft. Size: 4-1/4, 7/16 oz. Floating model. Colors: (002)Silver/Blue, (011)Mirror Redhead, (022)Flaming Banana Learn More
Cabela's Fisherman Series Ultra Light Mini Diver - Orange Ideal for bass and trophy panfish, our Fisherman Series Ultra Light Mini is a diving baitfish lure that attracts strikes from game fish using a small yet lifelike profile. Floats at rest. Dives 3-6 ft. Rigged with quality Matzuo hooks. Per each. Size Learn More