Rapala Countdown Minnow - Silver This lure sinks at a rate of a foot per second. It holds at a predetermined depth when retrieved, making it desirable for fishing suspended bass, trout walleye and many other game fish. Per each.Sizes:CD1: 1, 1/16 oz. (Available in Silver, Brown Trout Learn More
Rapala Dives-To Crankbait - Silver Rapalas DT Crankbait dives to specific depth zones to target fish-holding structure. Constructed of premium balsa wood for buoyancy and precise action. The extra-thin polycarbonate lip dives instantly while producing a bite-enticing action. Razor-sharp Learn More
Spro BBZ-1 Swimbait - Silver This is the Bill Siemantel Signature Swimbait that sets the standard for all other lures of its kind. Phenomenal color replication, realistic eyes and a super-flexible, triple-jointed body enable the BBZ-1 to generate movements so lifelike you may think Learn More
Strike King KVD Series Crankbait - Gold Designed by four-time BassMaster Classic Champ Kevin VanDam, Strike Kings KVD Series Crankbait provides strike-triggering action for power fishing in 2 ft. to 6 ft. of water. Square bill and erratic wandering action entice fish to strike. It silently Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Gary Yamamoto Chikara Crankbait - Silver Engineered for superior performance, the Gary Yamamoto Chikara Crankbait will quickly become your favorite lure. The innovative design outperforms other lures when fishing in cover or open water. Fish-enticing colors draw the wariest lunkers out of Learn More
Johnson Crappie Buster Shad Crankbait - Gold Mimicking shad that crappie hunger for, the Johnson Crappie Buster Shad Crank emits an attractive, high-pitched rattle that lures fish from long distances. Hooks are an enticing red for added appeal. Available in a range of colors to match conditions. Learn More
Cabela's Mean Eye Blade Bait - Silver Trigger reaction strikes that no game fish can resist. Cabelas Mean Eye Blade Bait has three line-tie positions, allowing you to change the baits action. Hard vibration replicates baitfish and gets the attention of predatory fish even in deep water. Per Learn More
Heddon Torpedo Lures - Clear The churning action of the single rear prop makes the Heddon Torpedo an ideal imitation of a wounded baitfish. The aerodynamic shape enables you to reach those shallow-water cuts and pockets. Per each. Available: Baby Torpedo - 2-1/2 , 3/8 oz. Colors Learn More
Salmo Floating Hornet - White These high-density foam baits produce an action thats attractive to a multitude of species. Floating models dive quickly, and their aggressive action coaxes fish to bite. They can be cast or trolled in lakes, reservoirs, and streams. Per each. Sizes: H4F Learn More
Livetarget Bluegill - Natural Perfect for bass, walleye and pike, the Livetarget Series combines a detailed body with an ultradurable internal structure to create a stunningly lifelike lure that can take all the punishment freshwater heavy-hitters can dish out. Natural shape Learn More
Booyah Pad Crasher - Aqua With a hollow body and belly shaped like the hull of a bass boat, this lure makes frog-walking action on open water easy. Its flow-through design drains water with each twitch to keep it from filling with water, sinking or snagging. The tough double-hook Learn More
Rapala Scatter Rap Shad - Silver An incredible variation of the classic Shad Rap design. Swims with an evasive, sweeping action on the retrieve and features a unique scatter-lip design that loses and regains tracking during the sweep. Nonrattling, classic balsa construction. VMC Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Rebel Micro Critters Micro Crickhopper - Brown The single, barbless hook of Rebels Micro Critter Crickhopper allows you to introduce your young angler to the sport of fishing while maintaining peace of mind when it comes to their safety. Tiny, ultralight lures are ideal for use in ponds, streams Learn More