Lucky Craft Deep Pointer Crankbait - White Special brass weights create a low center of gravity makes this lure wobble and vibrate whenever you stop retrieving, inviting fish to strike. It will suspend and emit a vibration thats inviting to bass. By giving a short twitch to your rod, you can Learn More
Salmo Frisky Fives - Red This latest addition to Salmos European lineup has an action thats second to none for a lure of this type and size. Featuring a true-running jointed design that it sets apart, it wont roll or tangle on the retrieve or when trolling. Floating/diving Learn More
Yo-Zuri 3DB Popper - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail hook, the 3DB Popper is irresistible to fish. Patent-pending 3-D internal prism creates an unparalleled flash in the water, enticing Learn More
Rapala Shadow Rap - Silver Rapalas Shadow Rap combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism. Kicks almost a Learn More
Cabela's Fisherman Series Jointed Walleye Runner - Silver The Jointed Walleye Runner is noted for its versatile wobbling action, with the extra enticement of a jointed body to heat up the action when fish are sluggish or suspended. Whether cast or trolled, the lure floats at rest but quickly dives to anywhere Learn More
Brad's Lil' Wigglers - Silver Wiggling action entices hungry fish to strike and aggravates every other fish into doing the same. Durable two-piece molded construction. Dives to 6-13 ft. when casting or 17 ft. when trolling. Per each. Size: 2, 1/5 oz. Colors: (003)Metallic Learn More
Yo-Zuri Magnum Crystal 3D Minnow - Silver The Yo-Zuri Magnum Crystal 3D Minnow features a brilliant holographic laser-tape finish that reflects all subsurface light to attract predators from long distances, while bright blood-red inserts give them a strike point to zero-in on. Produces a quick Learn More
Cotton Cordell Wally Diver - White Initially designed as a walleye lure for trolling, the Wally Divers true-running, moderately tight wobble soon became sought after by fishermen casting for walleye, bass and pike as well. The slender, slightly curved profile of the lure is perfect for Learn More
Livetarget Yellow Perch A dead-on duplicate to the color, profile and action of the yellow perch. Internal weights increase casting distance and emit a low-frequency rattle. Per each. Sizes: 2-78 , 516 oz. 3-5/8 , 1/2 oz. 4-3/4 , 1-3/8 oz. and 1-1/4 oz. Models: Deep Runner Learn More
Sbile Action First Star Shiner - Gold From jerking pre-spawn bass over nervous water to clipping the tops of weed flats for territorial pike, the versatility of Sbiles Action First Star Shiner is sure to make it a key player in your tackle box. Part of the Action First series, its swimming Learn More
Livetarget Yearling Baitball Crankbait - Gold The Livetarget Yearling Baitball Crankbait combines an innovative BaitBall design with a small crankbait profile to provide you with a lure that superbly covers midrange water depths. Tantalizing body flash triggers hungry game fish to strike again and Learn More
Salmo Floating Hornet - White These high-density foam baits produce an action thats attractive to a multitude of species. Floating models dive quickly, and their aggressive action coaxes fish to bite. They can be cast or trolled in lakes, reservoirs, and streams. Per each. Sizes: H4F Learn More
Rapala Suspending Shad Rap RS - Silver Heavier than the original Shad Rap for easier casts in the wind and a slightly different wobble with a cadence-type rattle. Suspends on the stall like a real baitfish. Sizes: 2, 5/16 oz., dives 7-11 ft. 2-3/4, 7/16 oz., dives 7-15 ft. Colors Learn More
Strike King Walleye Elite Series Lucky Shad - White By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Lucky Shad. With heavy-duty plastic construction, the Learn More
River2Sea Whopper Plopper 90 - Blue The little River2Sea Whopper Plopper 90 sports a big attitude that has fish talking. Durable components abound, including hook hangers, wires and X-Strong size 4 treble hooks. The unique design delivers quickness and buzz saw sounds that attract Learn More