Stanley Top Toad - White Unique hollow-body design allows this frog to be fished with precision, enticing big bass to strike. The air pocket inside the body lets you pause the lure at will, creating an irresistible, hesitating action. Top-notch PVC construction stands up to Learn More
Yo-Zuri Deep Diver Crystal Minnow - Gold The Yo-Zuri Deep Diver Crystal Minnows brilliant holographic laser-tape finish reflects all subsurface light and gives predatory fish a target, even in murky water. Lifelike, oversized 3-D eyes and raised, molded gill plate add to the realistic Learn More
Storm Original Thin Fin - Silver A deep body, flat sides and aggressive lip let you mimic the erratic darting action of on-the-run baitfish. Superior flash and durability with a bevy of colors to choose from. Per each. Sizes: 1/5 ounce, 2-1/2, runs 3-8 ft. 3/8 ounce, 3, runs 4-10 ft. Learn More
Smithwick Elite 8 Rogue - Gold The Smithwick Elite 8 Rogue dives down deep and tempts strikes out of the big ones. The erratic rolling action of this diving crankbait has been field-proven to provoke even cold, lethargic predators into action. Produces powerful flashes that mimic real Learn More
Lucky Craft Live Pointer 110MR - White A completely jointed body gives the Lucky Craft Live Pointer 110MR a light side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the bodys flexibility gives you an increased hooking ratio when predatory fish Learn More
Storm Hot-N-Tot Lure - Silver From its metal lip to its classic profile, everything about this bait is original. After all, when a lure has boated as many fish as the Original Hot-N-Tot over the years, why would you change anything on it? With its wild searching action and Learn More
Rapala Rippin' Rap - Gold A lipless, tall body profile with textured scales is designed to crank, swim and rip. Hard vibrating action is accented by a distinctive loud BB rattle system. Long casting has a variable running depth, and VCM black nickel hooks will help keep you Learn More
Yo-Zuri Deep Diver Jointed 3D Crystal Minnow - Silver Ideal for trolling, the Deep-Diving lip allows the Yo-Zuri Deep River Jointed 3D Crystal Minnow to get down fast and stay there. The patented 3-D prism finish combines with ultraviolet colors and balanced weight inserts for an irresistible presentation. Learn More
Strike King Red Eye Shad Strike Kings tournament-tested Red Eye Shad is one mean, lipless crankbait. Incredible action, 3-D eyes, free-floating rattles, awesome paint jobs and premium VMC hooks. Comes in a wide variety of patterns to match forage. Per each. Sizes: 1/2 oz., 1/4 Learn More
Livetarget Jointed Yellow Perch An excellent choice when casting for bass, walleye, pike and other freshwater species that feed on young perch. This lure has an internal weight-transfer system that makes it easy to cast and suspend. Both models have a low-frequency rattle for added Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Rapala Shadow Rap Deep - Silver Rapalas Shadow Rap Deep combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism. Kicks Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Livetarget Suspended Yellow Perch Unmatched realism for a dead-on replica of the Yellow Perch, one of North Americas most abundant baitfish. Worked on a slow retrieve, this jerkbait suspends in the strike zone and stays there. Size: 3-5/8, 9/16 oz. Colors: (100)Natural/Matte Learn More
Yo-Zuri Floating Jointed 3D Crystal Minnow - Silver The wide, belly-out swimming action of the Yo-Zuri Crystal 3D Minnow Jointed Floating not only entices fish but presents the belly as the strike point, increasing your hookset and landing percentages. The lips unique triangle design allows the lure to be Learn More