Rebel Bumble Bug When theyre hitting insects on the surface of your favorite pond, just break out your ultralight gear and cast one of these 1/10-oz. lures. With their realistic insect-like appearance and attention-grabbing action, theyll entice the most finicky fish. Learn More
Livingston Lures Howeller DMC Plus Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Plus runs at medium depth and produces a wide wobble with fast action that is irresistable to lurking fish. Enticing in all water conditions, Electronic Baitfish Sound (EBS) technology imitates natural Learn More
Rapala Down Deep Husky Jerk - Silver The oversized lip of the Rapala Down Deep Husky Jerk allows it to dive to 10-ft. plus while casting and retrieving and trolls at depths of 20-ft. plus. Its heavier weight and excellent balance make for longer casts, and the loud, rhythmic rattles attract Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Rapala Super Shad Rap - Silver Casting in search of larger fish like muskie, peacock bass and wall-hanger largemouth bass calls for a big, tough lure. Constructed with heavy-duty hardware and PermaSteel hooks, the Super Shad Rap gives you the same fish-catching performance of the Learn More
Joe Bucher Depth Raider - Chartreuse Designed by hall-of-fame angler Joe Bucher to target monster muskie, this deep-diving lure trolls at depths of 20-ft. plus. Snags and hangups are easily avoided with the buoyant tail, which allows the lure to rise backwards to get out of trouble. Learn More
Rebel Crawfish - Red The pulsating action and darting moves of the original Rebel Crawfish looks just like a mudbug thats trying to get away. The hard plastic body is finished in detailed crawdad colors for the ultimate in lifelike realism. It is deadly on largemouth Learn More
Storm Rattlin' Chug Bug Lure - Silver The Chug Bug is a do-everything, loud-rattling topwater lure. It spits, darts, chugs and walks the dog. Weighted for casting. Per each. Sizes: 2-1/2, 1/4 oz. 3-1/4, 3/8 oz. Colors: (205)Hot Frog, (140)Metallic Silver/Black Back, (144)Metallic Silver/Blue Learn More
Spro Rock Crawler 55 - Red The SPRO Rock Crawler 55 features wide, wobbling hunting action that deflects off cover to trigger strikes. When combined with fish-attracting rattles, this crankbait is absolutely irresistible. Works in a depth range of 8 ft. to 12 ft. Equipped with two Learn More
Arbogast Jitterbug - White Since its creation, the back-and-forth plodding action has made the Jitterbug a mainstay in the tackle box of fishermen chasing bass, pike and muskie. The steel double-lobed lip scoops the water and produces a plopping sound that fish just cant ignore. Learn More
Storm Jointed Flatstick 19 Crankbait - Orange With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Arbogast XL Jitterbug - White The famous back-and-forth wobbling action has made the Jitterbug a mainstay in the tackle box of fishermen chasing bass, pike and muskie. And these extra-large offerings are some of the meanest to date. The offset front hooks of the XL Jitterbug ensure Learn More
Cotton Cordell Red Fin This classic, high-riding, extra-buoyant stick bait has been copied numerous times, but never duplicated. The hollow head lets you twitch it like no other lure. Plus, it runs truer, so it provokes more strikes. A proven performer for bass, redfish Learn More
Reef Runner Cicada - Silver A darting flutter action on the fall and unmatched vibration patterns when retrieved make this lure a fish-catcher. Its bug-like appearance and concave blade produce vibration patterns no other lure can duplicate to attract fish sonically and visually. Learn More