Livetarget Blue Back Herring Game fish that rely on herring as a primary food source will find this lure hard to resist. The sleek, triple-segment body offers an appealing profile and outstanding swimming action. Ultrarealistic eyes team with lifelike and flashy scaled color Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More
Livingston Lures Walk-N-Pop 77 - Gold Perfectly balanced and weighted, the Livingston Lures Walk-N-Pop 77 delivers the most advanced technology to date as well as an L-face design that maximizes water spray and sound, creating a smart bait that fish want to bite. Electronic Baitfish Sound Learn More
Rebel Bluegill - Natural The Rebel Bluegill is a go-to crankbait for bass, walleyes, pike and other predatory fish. Its realistic bluegill coloring, precise panfish profile, tight wiggle action and enticing rattle work together to trigger strikes. Equipped with needle-sharp Learn More
Rapala Tail Dancer - Silver This is Rapalas first balsa lure with an internal rattle. The swimming action is unique and the tail motion is so pronounced, any predatory fish will literally attack this lure. Per each. Sizes: TD 5 - 2, 3/16 oz. Dives to 6 ft. TD 7 - 2-3/4, 5/16 oz. Learn More
Rapala Balsa Xtreme Swimmer - Silver Rapala is renowned for the fish-catching excellence of its lures and is now setting the bar higher with its slow-sinking BX Swimmer. It combines the lively action of a balsa-wood lure with the nearly indestructible properties of copolymer material. These Learn More
Reef Runner 300 Series Skinny Stick - Gold Even when trolling at slow speeds, the Reef Runner 300 Series Skinny Stick has an eye-catching wobble that hungry walleye and other other open-water predatory fish will love. Perfect for targeting suspended fish that are feeding on schools of baitfish Learn More
Cabela's Lipless Sidekick - Gold Excellent for covering a lot of water, Cabelas Lipless Sidekick facilitates long casts. Side blades emulate schooling baitfish while adding rattle to bring in aggressive predators from a distance. Excellent for use on freshwater game fish. Sizes: 2-1/2 Learn More
Berkley Cutter 90+/110+ - Silver Cast Berkleys Cutter 90+ or 110+ long distances and pick your most enticing retrieve to hook predatory fish. Suspending design hangs in the strikezone like dying forage. Coffin-shaped bill gives an erratic action and causes the bait to dive with minimal Learn More
Livetarget Smelt - Silver A dead-on duplicate to the color, profile and action of a rainbow smelt. Internal weights increase casting performance and emit a low-frequency rattle to draw predators in. Per each. Sizes: 2-34 , 38 oz. 3-5/8 , 12 oz. 4-12 , 58 oz. Models: Deep Runner Learn More
Livetarget BaitBall Series Emerald Shiner Jerkbait - Green Livetargets BaitBall Series Shiner minnowbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack it. Learn More
Livingston Lures Howeller Dream Master Classic Square - Chartreuse Developed by Basmaster Champion Randy Howell. With a thin square-bill design, the Livingston Lures Howeller Dream Master Classic Square, delivers enticing erratic action as well as the most advanced technology to date, creating a smart bait that fish Learn More
Lucky Craft Screw Pointer - Black Built with two whirling prop blades, the Lucky Craft Screw Pointer delivers a heavy churning action that alerts predator fish to its presence. An exciting mixture of flash, vibration and lifelike appearance will have fish lining up to strike. Internal Learn More
Cotton Cordell Wally Diver - White Initially designed as a walleye lure for trolling, the Wally Divers true-running, moderately tight wobble soon became sought after by fishermen casting for walleye, bass and pike as well. The slender, slightly curved profile of the lure is perfect for Learn More
Rebel Teeny Wake-R - Black With a semi-rolling and walking side-to-side motion, this lures tempting subsurface action invites savage strikes. Its devastating during shad or baitfish spawns and later in the season when predators are prowling for an easy meal. Large eyes add to the Learn More