River2Sea Dahlberg 5'' Clackin' Crayfish - Orange Beyond looking exactly like a real crayfish, the Clackin Crayfish perfectly mimics the real thing. During the retrieve, its hinged tail appears to actually grab water and push it forward in a true-to-life motion. Fish it like a jig, or swim it across the Learn More
Yo-Zuri 3DB Jerkbait - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail, the 3DB Jerkbait is irresistible to big bass. This lure suspends when paused and dives to 2 ft. on the retrieve, mimicking a wobbly Learn More
Megabass Popmax Popper - White Based on a hand-carved original by Yuki Ito, the Megabass Popmax Popper features a large body and unique gill system to create lifelike chugging action. Gill system uses six water intakes and a water chamber to channel water for enticing splashing and Learn More
Rebel Bumble Bug When theyre hitting insects on the surface of your favorite pond, just break out your ultralight gear and cast one of these 1/10-oz. lures. With their realistic insect-like appearance and attention-grabbing action, theyll entice the most finicky fish. Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Rapala Scatter Rap Jointed Minnow - Silver Experience the superior fish-attracting power of the Rapala Scatter Rap Jointed Minnow. Perfectly imitating a spooked baitfish, this lures jointed balsa body and unique Scatter Lip work together to create erratic and aggressive sweeping action to draw Learn More
Lindy Wally Shad - Silver Cast or troll Lindys Wally Shad to get the most seasoned walleyes to bite. Shad profile and walleye-focused color patterns attract walleyes in any water conditions. Precision-tuned rattle chamber produces attention-grabbing tone and volume. Dives to 6 Learn More
Lucky Craft Kelly J Prop Bait - Black A deep profile and two water-churning props (one fore and one aft) give this attention-grabbing topwater lure the look and sound of an aggravated baitfish. Floats with its head angled slightly above the waterline for plenty of splash on fast retrieves. Learn More
Dynamic Lures TraVado - White A great shallow-diving search bait, Dynamic Lures TraVado suspends inside the strike zone to catch your quarry. An erratic action when jerking will catch attention from a distance. Internal beads balance the jerkbait in a natural position when suspended. Learn More
Yo-Zuri 3DB Crayfish - Red Yo-Zuris 3DB Crayfish comes equipped with the technological edge needed to grab the attention of large game fish in your area. Patent-pending 3D Internal Prism and finish combine to send out flashes of reflective light. Like an underwater lighthouse Learn More
Cotton Cordell Wally Diver - White Initially designed as a walleye lure for trolling, the Wally Divers true-running, moderately tight wobble soon became sought after by fishermen casting for walleye, bass and pike as well. The slender, slightly curved profile of the lure is perfect for Learn More
Storm Smash Shad - Orange Cast it or troll it, the Smash Shad has the fish-tempting sounds, action and finish of an instant classic. Its high-frequency, multiball rattle grabs the attention of nearby predatory fish, and its stable, rolling action delivers lifelike action at any Learn More
Livetarget Rainbow Smelt Banana Bait Use Livetargets Rainbow Smelt Banana Bait to draw the attention of predatory walleye and other big fish that prey on lake smelt. Lifelike profile with a rattle chamber that emits low-frequency vibrations coaxes fish out of hiding. Lip design and Learn More
Cabela's Mean Eye Blade Bait - Silver Trigger reaction strikes that no game fish can resist. Cabelas Mean Eye Blade Bait has three line-tie positions, allowing you to change the baits action. Hard vibration replicates baitfish and gets the attention of predatory fish even in deep water. Per Learn More
Cabela's Fisherman Series Dig-It Craw Crankbaits - Orange One of the best ways to entice a predatory fish to bite is by triggering the genetic response brought on by fleeing prey. These innovative new baits produce the precise combination of action and sound that gets a feeding fishs attention and provokes a Learn More