Joe Bucher ShallowRaider - Orange Designed by hall-of-fame angler Joe Bucher to catch a variety of game fish in shallow water. It targets big muskies and pike cruising over weed flats or along rock walls and shorelines. Flat sides and a square lip create an enticing side-to-side wobble. Learn More
Livetarget Trout Fry - Brown Fool river and open-water trout with the ultimate realism of Livetargets Trout Fry tied to the end of your line. Match the hatch with lifelike paint schemes. Slow-sinking bait has an integrated weight-transfer system that creates an irresistible action. Learn More
Cotton Cordell G-Finish Wally Diver - Black Cotton Cordells Wally Divers are classic cranks that deserve a place in the top of your tackle box. The Cabelas Exclusive G-Finish reproduces the flash or reflection of a real baitfish more than any other finish. Per each. Sizes: CD5 - 2-1/2, 1/4 oz., Learn More
Livetarget Baitball Series Threadfin Shad - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Livetarget Yearling Baitball Rattlebait - Silver Fish cant resist the loud call of a year-old hatch of baitfish, which means theyll go after Livetargets Yearling Baitball Rattlebait again and again. Two distinctly different profiles, running attitudes and fall actions provide anglers with options in a Learn More
Salmo Floating Hornet - White These high-density foam baits produce an action thats attractive to a multitude of species. Floating models dive quickly, and their aggressive action coaxes fish to bite. They can be cast or trolled in lakes, reservoirs, and streams. Per each. Sizes: H4F Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Strike King Square Bill KVD 8.0 Magnum - Black Built big to attract big fish. Designed by BassMaster Classic Champ Kevin VanDam, Strike Kings Square Bill KVD 8.0 Magnum delivers an exceptional wandering action that targets bass feeding on a large forage base. This large-profile crankbait is based on Learn More
Suick 7 and 9 Muskie Thrillers - Silver The Suick has been hauling trophy pike and muskie out of the water for over five decades. The 7 and 9 floating Thrillers are designed with rock-solid construction and heavy-duty hardware to handle the hardest hits. Made in USA. Sizes: 7 Floating, 9 Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Berkley Flicker Shad Pro Pack - (536)Chartreuse Growler Designed by pros for optimal action, Berkleys Flicker Shads feature a unique rattle and extra-sharp black-nickel hooks for solid hooksets. \Pro Pack provides a variety of lure options for die-hard fishermen. Ideal for trolling or cast and retrieve. Learn More
X-Calibur Alton Jones Xcs100 Series - Clear Endorsed by professional angler Alton Jones, this crankbait targets skittish bass feeding in shallow, clear water. The paddle-lip design gives this bait a half-roll wobble that bounces off cover to call out the big ones. Tx3 in-line hooks ride up against Learn More
Livetarget Rainbow Smelt Banana Bait Use Livetargets Rainbow Smelt Banana Bait to draw the attention of predatory walleye and other big fish that prey on lake smelt. Lifelike profile with a rattle chamber that emits low-frequency vibrations coaxes fish out of hiding. Lip design and Learn More