Cotton Cordell Original Big O - Black For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that excites bass and other game fish when the lure is cranked through the water. Sizes: 2, 1/4 oz. 2-1/4, 1/3 oz. 3, 3/8 Learn More
Rapala Ultra Light Shad - Silver Small in size. Big in fishability. Weighted for extra casting distance, Rapalas Ultra Light Shad runs true even at high retrieve speeds with a rolling swimming action and slow sinking on the pause. Details like the swimming lip design, external scales Learn More
Yo-Zuri 3-D Jointed Crystal Minnow Deep - Silver Ideal for trolling, the Deep-Diving lip gets down fast and stays there. The patented 3-D prism finish combines with ultraviolet colors and balanced weight inserts for an irresistible presentation. Responsive darting action. Extra-strong joint holds onto Learn More
Booyah Boss Pop Cast Booyahs Boss Pop for a variety of topwater presentations. Rip it fast for maximum noise that grabs predatory fishs attention or drag slow and subtle along submerged trees where big bass are hanging out. Premium, realistic color patterns and a Learn More
Super Believer Lure - Orange The first strike from a huge Muskie or Northern Pike will make you a believer in this lure. The Super Believer is designed to attract big-hitting fish, no matter if youre casting or trolling. This double-eye, dual-level diving lure is hollow on the Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Yo-Zuri 3DB Jerkbait - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail, the 3DB Jerkbait is irresistible to big bass. This lure suspends when paused and dives to 2 ft. on the retrieve, mimicking a wobbly Learn More
Rapala Jointed Minnow - Silver The Rapala Jointed Minnowshard-to-ignore action can make the difference between a day of fishing and a day of catching. The extra action imparted by its jointed body makes it the perfect attention-getting bait for big bass and pike. This timeless lure is Learn More
Tyrant Dictator - Orange Bring out the Dictator when you want to hook and conquer the biggest of muskies. This wooden-top topwater lure is made of high-pressure polystyrene, giving it the density and characteristics of more expensive balsa lures. This means it wont leak or lose Learn More
Cabela's Fisherman Series Mini Rattling Shad - Red This tiny, lipless bait packs a big punch. Use in small ponds and lakes for great action on panfish and bass. Sinks at rest. Rigged with quality Matzuo hooks. Per each. Size: 1-3/4, 1/16 oz. Colors: (016)Red Craw, (100)Super Shad, (405)Bombay Lime Learn More
Rat-L-Trap Floating Trap - Black The secret weapon of Bassmaster Pros Boyd Duckett and Cliff Crochet as well as many other team members, the Rat-L-Trap Floating Trap conquers cover and weaves through obstructions better than other lipless crankbaits. Use to target just above the Learn More
Salmo Jointed Pike Big pike and muskie love to eat baby pike and this lure! The tight wobbling Jointed model is incredibly enticing and accurately mimics a distressed and injured juvenile pike. Pre each. Size: 4-3/8 1/2 oz. Dives 3-1/2 to 5 ft. Color: Pike. Performance Learn More
Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Stanley Jigs Top Toad Frog Bodies - White Unique hollow-body design allows this frog to be fished with precision, enticing big bass to strike. The air pocket inside the body lets you pause the lure at will, creating an irresistible, hesitating action. Top-notch PVC construction stands up to Learn More
Berkley Wild Thang 5.5 - Silver With a unique bill design, Berkleys Wild Thang 5.5 produces a wild action with aggressive tail thumping that entices big bass. Slowly rises when you pause, both reducing hangups and increasing hookups. Dives to depths between 6 and 9 ft. Wt: 1/2 oz. Learn More