Cabela's Fisherman Series Walleye Runner - White This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and presentation. But Learn More
Booyah Poppin' Pad Crasher - Aqua Get the big ones to strike even on their most reluctant of days with the Booyah Poppin Pad Crasher. Concave mouth creates enough surface commotion to grab big fishs attention even on the windiest days, especially along the weed edge where they lie in Learn More
Cabela's Hot Metal Series Shaker - Silver Rig up for quick-diving, side-to-side action. Hot Metal lures have a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. When the action turns cold, this combination is sure to turn up the heat. This metal-lipped Learn More
Strike King Walleye Elite Series Lucky Shad - White By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Lucky Shad. With heavy-duty plastic construction, the Learn More
Joe Bucher Super Top Raider - Black One of the most sought-after baits for muskie, and for good reason its a proven catcher of the biggest fish. This 9 version of the world-famous Top Raider produces splashing, sputtering and gurgling sounds that attract muskies from far and wide. Learn More
River2Sea Biggie Poppa Bumpin' Crankbait This square-billed crankbait sports a highly detailed color scheme and unique vibration pattern that attracts a variety of fish. Endorsed and designed by professional angler Ish Monroe, its Bumping rattle is the key to its effectiveness. River2Seas Learn More
Livetarget Sunfish Hollow Body - Green Experience the thrill of aggressive takes with the soft-plastic Livetarget Sunfish Hollow Body bait. It imitates a juvenile sunfish thats been pushed to the surface by predatory fish and is a mouth-watering target for bass and northern pike. Lifelike Learn More
Musky Innovations Shallow Invader - Natural Hybrid lure combines a hard, plastic crankbait head with a soft, plastic-action body and tail to create a serpentine action that drives large game fish crazy. Durable, molded plastic lips and replaceable soft tails. Per each. Size: 9. Colors Learn More
Rapala BX Waking Minnow - Gold The Rapala BX Waking Minnow boasts a durable copolymer shell that withstands use and abuse for long-lasting performance. When fished with a slow retrieve, this lure offers a dynamic flashing and rolling action to draw the attention of predatory gamefish. Learn More
Rapala Skitter Pop - Silver With its unique loud popping, cupped plastic lip and balsa wood body, the Skitter Pop can be fished in a variety of methods when fish are feeding on the surface. VMC feathered black nickel. Per each. Sizes: Model SP05 - 2, 3/16 oz. Model SP07 - 2-3/4 Learn More
Joe Bucher ShallowRaider - Orange Designed by hall-of-fame angler Joe Bucher to catch a variety of game fish in shallow water. It targets big muskies and pike cruising over weed flats or along rock walls and shorelines. Flat sides and a square lip create an enticing side-to-side wobble. Learn More
Lucky Craft Live Pointer 110MR - White A completely jointed body gives the Lucky Craft Live Pointer 110MR a light side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the bodys flexibility gives you an increased hooking ratio when predatory fish Learn More
Super Believer Lure - Orange The first strike from a huge Muskie or Northern Pike will make you a believer in this lure. The Super Believer is designed to attract big-hitting fish, no matter if youre casting or trolling. This double-eye, dual-level diving lure is hollow on the Learn More
Livingston Lures Dive Master Jr. - Chartreuse Livingston Lures Dive Master Jr. is the first and only crankbait that electronically emits sounds of injured baitfish as soon as it hits the water. A two-year battery powers a circuit board that sends electronic pulses to a speaker. Strategically placed Learn More
Drifter Tackle Jointed Believer - Orange The first strike from a huge Muskie or Northern Pike will make you a believer in this lure. The Believer is designed to attract big-hitting fish, no matter if youre casting or trolling. This double-eye, dual-level diving lure is hollow on the inside and Learn More