Rapala Clackin' Crank - Silver Rapala adds another fish-attracting element to its proven shad-style baits with the signature Clackin Cadence rattle. Depth-specific lip is squared to deflect off underwater hazards, minimizing snags. Hard-vibrating, aggressive action with a buoyant Learn More
Livetarget Yearling Baitball Squarebill - Clear Designed to replicate a school of yearling baitfish, the 3-D pattern of the Livetarget Yearling Baitball Squarebill produces multiple flash profiles that entice monster bass to strike time after time. Assortment of colors are arranged for a variety of Learn More
Storm Original Jr. ThunderStick - Silver The proven fish-catching rattle and swimming motion of the Storm Original ThunderStick is now available in a smaller 3-1/2 size. Troll it, jerk it, cast it or twitch it youll find it just as effective and versatile as its full-sized bigger brother. With Learn More
Storm Arashi Wake Crank - Silver The Storm Arashi Wake Crank runs just under the surface with a hard rolling action and a pronounced tail kick that creates a large wake and draws the attention of predatory fish. Also features a single-ball cadence rattle, circuit-board lip and Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Jackall I-Prop 75 Jerkbait - Black Created for fishing multiple levels of water, the Jackall I-Prop 75 Jerkbait maintains a horizontal position for a realistic appearance that hungry fish wont be able to resist. Perfectly placed props keep it stable during underwater and produce Learn More
Livingston Lures Dive Master 14 - Red Internal proprietary sound chamber inside this jerkbait emits the sound of an injured baitfish upon contact with water. Advanced rattles send out underwater vibrations as the lure is worked further increasing effectiveness. Internal LED red flash in the Learn More
Bagley Lures Balsa Shad - Red Made using the exclusive HCM manufacturing process and available in a variety of enticing colors, Bagleys shad-shaped Balsa Shad lure is the perfect go-to bait for any angler. Unique-shaped balsa sides have weight systems inserted into the internal Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Livetarget Yearling Baitball Walking Bait - Clear Lure fish into striking at a cluster of tiny baitfish trying to reconnect after a predatory assault when you cast Livetargets Yearling Baitball Walking Bait. The two different profiles generate a traditional walk-the-dog action with an additional balance Learn More
Rapala X-Rap SubWalk - Silver Darting and gliding just under the surface, the SubWalk goes where topwater lures and crankbaits can't go. By using a walk-the-dog action, it skitters less than two feet under the surface, where baitfish are often pursued. Lateral tail fin adds stability Learn More
Yo-Zuri 3DB Crayfish - Red Yo-Zuris 3DB Crayfish comes equipped with the technological edge needed to grab the attention of large game fish in your area. Patent-pending 3D Internal Prism and finish combine to send out flashes of reflective light. Like an underwater lighthouse Learn More
Storm Original ThunderStick - Silver The Original ThunderStick comes equipped with premium VMC hooks. MadFlash colors come with premium VMC hooks and increased-flash scale patterns. Deadly on all freshwater predators including walleye, pike and trout. Dives 2 to 7 ft. Per each. Size: 4-3/8 Learn More
Evergreen SH-3 Crankbait Featuring a tungsten weight transfer system, Evergreens SH-3 Crankbait delivers exceptional casting distance and precision control, making it perfect for tournament situations when every cast matters. While its mounted with a system of moving gravity Learn More
Salmo 4.5 Rattling Hornet - Silver Just under 3 long, the Salmo 4.5 Rattling Hornet lure may be small, but it brings in the big ones. The plastic body houses a glass-bead rattle chamber to maximize vibration, coaxing finicky fish to bite. Durable KVD Elite Triple-Grip hooks provide Learn More