Rapala Fat Rap Lure - Silver This bait has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and wary fish, they reach for their rod and reel and tie on a Fat Rap. The tight swimming action of this balsa wood lure perfectly imitates the Learn More
Livetarget Baitball Shad Squarebill - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More
Livetarget BaitBall Series Emerald Shiner Jerkbait - Green Livetargets BaitBall Series Shiner minnowbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack it. Learn More
Livetarget Field Mouse - White Big bass and pike patrol near-shore weedbeds in hopes of catching unsuspecting mice foraging atop lily pads and grass mats in the shallows. This weedless lure exploits that ambush instinct with a side-to-side, walk-the-dog swimming action in water Learn More
Sbile Koolie Minnow Long Lip - White Sbiles Koolie Minnow has a long lip that causes it to dive deep and catch bottom-dwelling predators. Its wiggling, rolling action triggers instinctive reactions from large predators, causing hard, exciting strikes. Bridge-reinforced lip is strong and Learn More
Rapala Rattlin Lure - Silver Take Rapalas legendary wiggle, add a sound-producing rattle chamber and natural color patterns and you have one bait alerts and arouses the attack instinct in fish. The lipless design and heavier weight allow for long accurate casts. Rip if fast or run Learn More
Livetarget BaitBall Glass Minnow Popper - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events, and its just as instinctive for predator fish to attack the baitball as it is for baitfish to swim to it. The Learn More
Livetarget Baitball Series Threadfin Shad - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Cabela's RealImage HDS Floating Shad - Red A floating, shad-profile lure that dives down to 15 ft. when trolled. A tight-wobbling action and ultrarealistic HDS color scheme trigger the feeding instincts of nearby predators. High-Definition Series (HDS) technology delivers unsurpassed realism. A Learn More