Lindy River Rocker Crankbait - Silver The River Rockers curved profile and streamlined shape produce an exaggerated, wide rocking wobble that draws toothy strikes and runs true even during high-speed trolling. Versatile crankbait can be cast, flat-line trolled, or used with downriggers, but Learn More
Cabela's RealImage HDS Esox Minnow - Natural The popular Esox Minnow is back now with Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism you have to see to believe. A special printing process transfers an actual image of a live baitfish onto the lure, resulting in Learn More
Salmo Floating Hornet - White These high-density foam baits produce an action thats attractive to a multitude of species. Floating models dive quickly, and their aggressive action coaxes fish to bite. They can be cast or trolled in lakes, reservoirs, and streams. Per each. Sizes: H4F Learn More
Brad's Lil' Wigglers - Silver Wiggling action entices hungry fish to strike and aggravates every other fish into doing the same. Durable two-piece molded construction. Dives to 6-13 ft. when casting or 17 ft. when trolling. Per each. Size: 2, 1/5 oz. Colors: (003)Metallic Learn More
Livetarget Yellow Perch A dead-on duplicate to the color, profile and action of the yellow perch. Internal weights increase casting distance and emit a low-frequency rattle. Per each. Sizes: 2-78 , 516 oz. 3-5/8 , 1/2 oz. 4-3/4 , 1-3/8 oz. and 1-1/4 oz. Models: Deep Runner Learn More
Cabela's Hot Metal Series Shaker - Silver Rig up for quick-diving, side-to-side action. Hot Metal lures have a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. When the action turns cold, this combination is sure to turn up the heat. This metal-lipped Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Storm Hot-N-Tot Lure - Silver From its metal lip to its classic profile, everything about this bait is original. After all, when a lure has boated as many fish as the Original Hot-N-Tot over the years, why would you change anything on it? With its wild searching action and Learn More
Rapala Suspending Shad Rap RS - Silver Heavier than the original Shad Rap for easier casts in the wind and a slightly different wobble with a cadence-type rattle. Suspends on the stall like a real baitfish. Sizes: 2, 5/16 oz., dives 7-11 ft. 2-3/4, 7/16 oz., dives 7-15 ft. Colors Learn More
Berkley Flicker Shad Pro Pack - (536)Chartreuse Growler Designed by pros for optimal action, Berkleys Flicker Shads feature a unique rattle and extra-sharp black-nickel hooks for solid hooksets. \Pro Pack provides a variety of lure options for die-hard fishermen. Ideal for trolling or cast and retrieve. Learn More
Storm Original Thin Fin - Silver A deep body, flat sides and aggressive lip let you mimic the erratic darting action of on-the-run baitfish. Superior flash and durability with a bevy of colors to choose from. Per each. Sizes: 1/5 ounce, 2-1/2, runs 3-8 ft. 3/8 ounce, 3, runs 4-10 ft. Learn More
Bomber Suspending Fat Free Shad - White A twist on a proven Bomber Bait, the Suspending Fat Free Shad is a weed-defeating, tight-wiggling crankbait that dives quickly and stays there. The Cabelas-exclusive suspending feature allows you to pause the bait above deep structure, forcing strikes on Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More