Berkley Flicker Shad - White Designed by pros for optimal action, the Berkley Flicker Shad has a unique rattle and extra-sharp black-nickel hooks for solid hooksets. Per each. Sizes: 1.6 (4cm), 1/8 oz., Dives 6-8 ft. 2 (5cm), 3/16 oz., Dives 9-11 ft. 2.4 (6cm), 1/4 oz., Dives 10-12 Learn More
Livetarget Yearling Baitball Rattlebait - Silver Fish cant resist the loud call of a year-old hatch of baitfish, which means theyll go after Livetargets Yearling Baitball Rattlebait again and again. Two distinctly different profiles, running attitudes and fall actions provide anglers with options in a Learn More
Berkley Suspending Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Cabela's Mean Eye Blade Bait - Silver Trigger reaction strikes that no game fish can resist. Cabelas Mean Eye Blade Bait has three line-tie positions, allowing you to change the baits action. Hard vibration replicates baitfish and gets the attention of predatory fish even in deep water. Per Learn More
Cabela's Fisherman Series Mini Walleye Runner - Silver This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the new Mini Walleye Runner floats at rest but quickly dives to 8-15 ft. But the real key to its unbelievable Learn More
Smithwick Elite 8 Rogue - Gold The Smithwick Elite 8 Rogue dives down deep and tempts strikes out of the big ones. The erratic rolling action of this diving crankbait has been field-proven to provoke even cold, lethargic predators into action. Produces powerful flashes that mimic real Learn More
Cabela's RealImage HDS Forked-Tail Baitfish - Natural A wide shad profile, HDS color technology and amazing swimming action mimic baitfish with uncanny realism. Its a slow-sinking lure that descends to submerged structures where big fish lurk. Weighted to run at 1-3 ft. on the retrieve and encourage Learn More
Berkley Flicker Shad Pro Pack - (536)Chartreuse Growler Designed by pros for optimal action, Berkleys Flicker Shads feature a unique rattle and extra-sharp black-nickel hooks for solid hooksets. \Pro Pack provides a variety of lure options for die-hard fishermen. Ideal for trolling or cast and retrieve. Learn More
Cabela's Fisherman Series Walleye Runner - White This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, the Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and presentation. But Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Cabela's RealImage HDS Swimbait - Brown HDS technology and lifelike swimming action make this lure one of the most realistic on the market. It slowly sinks to target submerged structures and is weighted to run at 2-3 ft. on the retrieve. A slow swimming action makes it a prime target for Learn More
Rapala Shadow Rap - Silver Rapalas Shadow Rap combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism. Kicks almost a Learn More
Yo-Zuri 3DB Popper - Silver With Yo-Zuris patented 3-D internal-prism technology, realistic red eyes, raised gill plate, ribbed belly and mylar tail hook, the 3DB Popper is irresistible to fish. Patent-pending 3-D internal prism creates an unparalleled flash in the water, enticing Learn More
Bomber Suspending Fat Free Shad - White A twist on a proven Bomber Bait, the Suspending Fat Free Shad is a weed-defeating, tight-wiggling crankbait that dives quickly and stays there. The Cabelas-exclusive suspending feature allows you to pause the bait above deep structure, forcing strikes on Learn More
Cabela's Lipless Sidekick - Gold Excellent for covering a lot of water, Cabelas Lipless Sidekick facilitates long casts. Side blades emulate schooling baitfish while adding rattle to bring in aggressive predators from a distance. Excellent for use on freshwater game fish. Sizes: 2-1/2 Learn More