Zoom Baby Brush Hog - Gold The Baby Brush Hog is a killer bait for flippin and pitchin especially in thick cover. This smaller version of the original Brush Hog features the same arm and leg action but in smaller profile. Soft and salty plastic gives a natural texture and flavor. Learn More
Zoom Mag Finesse Worm - Red A beefy worm for beefy bass. Thats the premise behind the Zoom Mag Finesse Worm. This salt-impregnated behemoth is twice as thick and about 1/4 longer than the Zoom Finesse Worm. Made of soft, supple plastic, this lure has the lifelike movements that Learn More
Grande Bass Rattlesnake'O - Red Strike back at lunker largemouth with this unique soft-plastic stick bait. Unique blend of a smooth head with ringed tail creates unbelievable, fish-catching action on the drop and retrieve. Loaded with proprietary Mega3 scent, plus it features microsalt Learn More
Northland Impulse Paddle Shad - Silver The Northland Impulse Paddle Shad is a softbait that wobbles like a crankbait thanks to its unique shape and design. Super-sensitive tail amplifier allows the bait to swim slowly, plus gives it irresistible action. Fortified with Impulse scent thats Learn More
Strike King Premier Plus Spinnerbait - Double Colorado - White This new Premier Plus spinnerbait features the latest in skirt design with the Perfect Skirt. The Magic Tails serve as trailers, making this the ultimate skirt for the ultimate spinnerbait. Each painted head is matched to the skirt. Comes pre-rigged with Learn More
Zoom U-Tail Worms - Red This popular soft plastic simulates the look and feel of a worm to trigger the predatory instinct in fish. Each is salt-impregnated for extra bite-holding power. Per 20. Size: 6. Colors: (022)Pumpkin, (041)Red Shad, (078)Pumpkin/Chartreuse, (202)Junebug Learn More
Zoom Ultravibe Speed Craw - Green When reputations and prize money are on the line, professional anglers use Zoom. The realistic feel and action trigger predatory instincts in fish like no other plastic bait. Each is salt-impregnated for extra bite-holding power. Lifelike claws and legs Learn More
Berkley Havoc Pit Boss - Orange Designed by professional fisherman Skeet Reese, this Berkley soft bait has fluttering fins that let you present it as a baitfish or a crawfish. The size and action mimic both and are particularly effective for flipping techniques. Reese has won more than Learn More
Berkley PowerBait Fight'n Bug - Green Infused with Berkleys legendary scent, this Powerbait Fightn Bug gives fish a taste that makes them hold on longer. The 3.5 soft, textured plastic body imitates a crawdad defending itself to drive fish crazy. Excellent on a lighter Texas rig or as a jig Learn More
Bruiser Baits Crazy Craw - Red Bruiser Baits Crazy Craw thumps its way to solid strikes. Perfect for flipping, pitching or punching through heavy cover, it produces an irresistible action falling or swimming on the retrieve. Fishable at any depth. Arms flap and thump at any speed. Per Learn More
Rebel Bumble Bug When theyre hitting insects on the surface of your favorite pond, just break out your ultralight gear and cast one of these 1/10-oz. lures. With their realistic insect-like appearance and attention-grabbing action, theyll entice the most finicky fish. Learn More
Lake Fork 4 Ring Fry - Red The ribbed body and muted action of the Ring Fry is ideal for working heavily pressured fish on a Carolina rig. Garlic- and salt-impregnated for extra action. Per 10. Size: 4. Colors: (144)Chartreuse Pepper, (202)Junebug, (768)Watermelon Red Flake. Learn More
Culprit Worms - Red A proven leader for more than two and a half decades, this is the worm that has outperformed all others continuing a tradition of catching more and bigger bass. The kicking tail and unique color selections give you the edge. Sizes: 7-1/2 - Per 18 Learn More
Strike King Mr. Crappie Thunder Tube - Silver Strike King and Wally Marshall have teamed up to bring you the Mr. Crappie Thunder Tube. This soft, plastic lure is made with the highest-quality materials, and is sure to trigger big slab crappie into a feeding frenzy. Per 15. Size: 1-3/4. Colors Learn More