Megabass Popmax Popper - White Based on a hand-carved original by Yuki Ito, the Megabass Popmax Popper features a large body and unique gill system to create lifelike chugging action. Gill system uses six water intakes and a water chamber to channel water for enticing splashing and Learn More
Savage Gear 3-D Hard Eel - Orange Savage Gears ultrarealistic 3-D Hard Eel is based on a 3-D scan of an actual eel and combines the action of a soft bait with the durability of a hard bait. Comes with two replaceable tails a small tail that gives the bait a side-to-side darting action Learn More
Roboworm Straight Tail - Orange The industrys largest custom-poured worm manufacturer has taken its classic Straight Worm design and added an exclusive Salt Release System. Bass devour salty worms and wont let go of them. Which is why Roboworm has developed the ultimate salt Learn More
Terminator T-1 Power Pulse QuickSkirt Spinnerbait Colorado/Willow Built with super-strong T-1 titanium frames, these spinnerbaits feature unique changeable silicone QuickSkirts with Power Pulse extensions. The skirts feature forage-based patterns with exaggerated flowing motion. SnapBack frames provide the Learn More
Sbile Koolie Minnow Long Lip - White Sbiles Koolie Minnow has a long lip that causes it to dive deep and catch bottom-dwelling predators. Its wiggling, rolling action triggers instinctive reactions from large predators, causing hard, exciting strikes. Bridge-reinforced lip is strong and Learn More
YUM Sharp Shooter - Red Featuring a straight tail with a thin bladelike end that produces an undulating action, YUMs Sharp Shooter drop-shot/finesse worm looks like an irresistible meal to fish. Designed by Elite pros, it has a soft consistency to increase action whether fished Learn More
Berkley Gulp! Minnow - Silver The Gulp! Minnow is ideal for drifting or jigging. With over 20 years invested in its production, Berkley Gulp! has achieved the unthinkable it can actually outperform live bait. The water-based formula disperses over 400 times the amount of scent that Learn More
Booyah Pond Magic Spinnerbait - Red The small spinnerbait that doesn't skimp on features. Special color and blade combinations have been hand-selected to match the forage base of smaller waters. Made of premium components including a 2/0 Mustad Ultra Point hook and 60-strand ultrafine Learn More
Rat-L-Trap Lures Mag Force Trap - (097)White/Red Head This is the bait that started the lipless crankbait revolution, and it remains deadly on all game fish. Its large size and weight is ideal for pike, bass and other aggressive fish. Dual-frequency rattle chambers imitate the vibration of a school of Learn More
Bomber Saltwater 3-Wire Flash Designed to handle the rigors of saltwater fishing, this umbrella rig sports saltwater-ready snaps, swivels and wire. Six snap and swivel points allow for a variety of presentations. With the addition of a few blades, fish will strike with aggression. Learn More
Lucky Craft Live Pointer 80MR - Gold A completely jointed body gives the Lucky Craft Live Pointer 80MR a tight side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the bodys flexibility gives you an increased hooking ratio when predatory fish Learn More
Musky Mayhem Tackle Double Showgirl Flashabou Bucktail Spinner - Silver Professional muskie guides and avid anglers alike are excited about this spinner. The Musky Mayhem Tackle Double Showgirl Flashabou Bucktail Spinner is based on the same concept of the original Showgirl. Built with dependable durability, underwater Learn More
Cabela's Pork Chop Crankbait - Red Targets fish lurking at specific depths. Featuring multiple lip styles, this series has four running depths to target specific structure while maintaining the same profile and superior action. Available in a variety of forage-based patterns for lifelike Learn More
Castaic Boot Tail Rainbow Trout Swimbait Cast it, troll it or jig it no matter how you choose to fish this super-realistic swimbait, results wind up in the livewell. Its soft plastic body is built around a special internal weight that will take it down to where the big fish are. A boot-tail Learn More
Johnson Silver Minnow These weedless lures work wonders in catching fish. Based on a nearly 80-year-old design, Johnsons Silver Minnows attract bass, northern pike and other species in freshwater and theyre ideal in saltwater for redfish and speckled trout. Thicker in the Learn More