Storm Original Thin Fin - Silver A deep body, flat sides and aggressive lip let you mimic the erratic darting action of on-the-run baitfish. Superior flash and durability with a bevy of colors to choose from. Per each. Sizes: 1/5 ounce, 2-1/2, runs 3-8 ft. 3/8 ounce, 3, runs 4-10 ft. Learn More
Rapala Suspending Shad Rap RS - Silver Heavier than the original Shad Rap for easier casts in the wind and a slightly different wobble with a cadence-type rattle. Suspends on the stall like a real baitfish. Sizes: 2, 5/16 oz., dives 7-11 ft. 2-3/4, 7/16 oz., dives 7-15 ft. Colors Learn More
Berkley Flicker Shad Pro Pack - (536)Chartreuse Growler Designed by pros for optimal action, Berkleys Flicker Shads feature a unique rattle and extra-sharp black-nickel hooks for solid hooksets. \Pro Pack provides a variety of lure options for die-hard fishermen. Ideal for trolling or cast and retrieve. Learn More
Cabela's Weedless Lunker Spoons - White Cabelas Weedless Spoons are popular and proven winners in any water. Our innovative design in the Weedless Lunker series lets them slip through weeds without snagging, and lets you work weed lines where big fish lurk. The embossed design gives them more Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Bomber Suspending Fat Free Shad - White A twist on a proven Bomber Bait, the Suspending Fat Free Shad is a weed-defeating, tight-wiggling crankbait that dives quickly and stays there. The Cabelas-exclusive suspending feature allows you to pause the bait above deep structure, forcing strikes on Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Musky Innovations UV Reflex Bull Dawg - Silver The Bull Dawg is a 100% soft-plastic lure with a balanced head that makes it swim down at a 45 angle on the fall and horizontally on the retrieve. The curly tail rocks the bait back and forth on the retrieve creating a motion that drives the big ones Learn More
Strike King Red Eye Shad Strike Kings tournament-tested Red Eye Shad is one mean, lipless crankbait. Incredible action, 3-D eyes, free-floating rattles, awesome paint jobs and premium VMC hooks. Comes in a wide variety of patterns to match forage. Per each. Sizes: 1/2 oz., 1/4 Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Cabela's Lipless Sidekick - Gold Excellent for covering a lot of water, Cabelas Lipless Sidekick facilitates long casts. Side blades emulate schooling baitfish while adding rattle to bring in aggressive predators from a distance. Excellent for use on freshwater game fish. Sizes: 2-1/2 Learn More
Booyah Blade Spinnerbait - Double Willow Making noise on high-speed topwater retrieves in summer or fluttering slow and low near the bottom in cooler water, this tournament-proven spinner is versatile for year-round use. Its double willow blade, high-definition head and colorful skirt let you Learn More
Cotton Cordell Wally Diver - White Initially designed as a walleye lure for trolling, the Wally Divers true-running, moderately tight wobble soon became sought after by fishermen casting for walleye, bass and pike as well. The slender, slightly curved profile of the lure is perfect for Learn More
Berkley Flicker Shad - White Designed by pros for optimal action, the Berkley Flicker Shad has a unique rattle and extra-sharp black-nickel hooks for solid hooksets. Per each. Sizes: 1.6 (4cm), 1/8 oz., Dives 6-8 ft. 2 (5cm), 3/16 oz., Dives 9-11 ft. 2.4 (6cm), 1/4 oz., Dives 10-12 Learn More
Livetarget Jointed Yellow Perch An excellent choice when casting for bass, walleye, pike and other freshwater species that feed on young perch. This lure has an internal weight-transfer system that makes it easy to cast and suspend. Both models have a low-frequency rattle for added Learn More