Rapala Fat Rap Lure - Silver This bait has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and wary fish, they reach for their rod and reel and tie on a Fat Rap. The tight swimming action of this balsa wood lure perfectly imitates the Learn More
Evolve Micro Vibra Grub - White The Micro Vibra Grub is a completely unique hybrid soft plastic that you can add to your arsenal! Its appendages flutter and undulate, appearing to be moving itself underwater in an extremely lifelike motion, triggering crappie, trout, panfish and bass Learn More
Livingston Lures Dive Master Jr. - Chartreuse Livingston Lures Dive Master Jr. is the first and only crankbait that electronically emits sounds of injured baitfish as soon as it hits the water. A two-year battery powers a circuit board that sends electronic pulses to a speaker. Strategically placed Learn More
War Eagle Screaming Eagle Spinnerbait - White Extremely productive right out of the package. Screaming Eagle Spinnerbaits are crafted with a fish-catching Mustad needlepoint hook and premium swivel. Light piano wire causes vibration while a custom, hand-tied skirt brings fish in from a distance. Per Learn More
Jackall Crosstail Shad - Green It was the first soft bait specifically designed for drop-shotting. Since its introduction in 1999, it has been a staple for Japanese anglers. Now available in America, this hand-poured bait has a wounded motion and a natural profile that matches the Learn More
Thomas Lures Colorado Spoon - Gold A wobbler-type spoon, the Thomas Colorado Spoon is a faithful baitfish imitator. The jewelry-quality, two-tone coloration and engraved half-scale pattern merge to create an extremely reflective flash that attracts big game fish. Works best with a slow Learn More
Drifter Tackle Pacemaker - Orange Designed by muskie guide Ty Sennett and made by Drifter, the Pacemaker is built to stand up to the most ferocious muskie strikes. Its solid-plastic body, through-wire construction, super-strong brass blade and three heavy-duty hooks are made for extreme Learn More
War Eagle Lures Buzzbaits - White Crafted with light wire frames for enhanced vibration and water-churning action, War Eagle Buzzbaits are fast becoming favorites with top pros across the country. They have custom hand-tied skirts, Mustad Needle Point hooks and multiple-coat epoxy Learn More
Zoom Swimmin' Super Fluke - White Large plastic paddle-tail that produces extreme vibration and movement. Ultrasoft yet durable plastic construction delivers lifelike movement and action. Its ideal when fished on a swimbait hook, Texas rig, Carolina rig or on the back of a swim jig. Per Learn More
Brad's Mini-Extreme Wobbler - Silver As one of the top-producing lures in the Pacific Northwest, Brads Mini-Extreme Wobbler is your compact, hard-wobbling ace in the hole. Bendable seams allow for tunable action, delivering a frantic back-and-forth motion that is a sure-fire fish magnet. Learn More
Rapala X-Rap Deep - Silver A deep-diving version of the X-Rap. The lip design rockets it down to a depth of 6-15 feet. Its aggressive darting action and rattling is every bit as enticing as the original. Cast the X-Rap, and the new lip design rockets it toward the bottom, then rip Learn More
Joe's Flies Super Striker Elite Spinner Fly - Black Joes Flies Super Striker Elite 1/4 oz. was voted the most versatile in-line spinner fly on the market. Its weight is perfect for working in the 4-6 ft. range while casting and retrieving or trolling at ultraslow to medium speeds. A wide range of color Learn More
Yo-Zuri Mag Darter - Green The built-in Magnetic Weight Transfer System of the Yo-Zuri Mag Darter shifts for maximum casting distances and, once it hits the water, balances perfectly for natural swimming action. Mimics injured baitfish with tight-rolling and left-to-right darting Learn More
Bay de Noc Flutter Laker Takers 4 - Silver Flutter Laker Takers have a simple yet extremely effective curve shape to maximize fluttering movement through the water, provoking an instinctive strike. The exclusive Zap pattern on the body gives an extra charge of appeal to hungry trout, salmon and Learn More
Bandit Lures Series Crankbaits - Red With their compact, shad-shaped bodies and fish-attracting internal rattles, Bandit Lures Crankbaits are some of the most popular lures with veteran anglers across America. The high-impact plastic bodies are crafted under extremely tight tolerances Learn More