Bagley Lures Balsa Shad - Red Made using the exclusive HCM manufacturing process and available in a variety of enticing colors, Bagleys shad-shaped Balsa Shad lure is the perfect go-to bait for any angler. Unique-shaped balsa sides have weight systems inserted into the internal Learn More
Reef Runner Deep Little Ripper - Gold These floating/divers may just be the hottest walleye crankbaits in the country. Unique body design produces a slow irresistible wobble that fish cant resist. Eagle Claw Kahle treble hooks strike fast and hold tight. Dives 8-10 when cast, 15-18 when Learn More
Reaction Innovations Sweet Beaver - Red The Sweet Beaver makes a great flipping bait. It can also be used Texas- or Carolina-rigged or as a jig or spinnerbait trailer. The soft plastic baits twitching action does a great job imitating a crawfish. Two- and three-color tones produce lifelike Learn More
Mepps Plain Aglia Spinners - White Mepps Plain Aglia Spinners are extremely effective in a variety of conditions, and no other lure has caught so many record fish. No. 0 and No. 1 are perfect for trout, perch and panfish. No. 2 is ideal for large crappies, while Aglias in sizes No. 3 and Learn More
Joe's Flies Super Striker Elite Spinner Fly - Black Joes Flies Super Striker Elite 1/4 oz. was voted the most versatile in-line spinner fly on the market. Its weight is perfect for working in the 4-6 ft. range while casting and retrieving or trolling at ultraslow to medium speeds. A wide range of color Learn More
Blue Fox Vibrax Bullet Spinner Get the fish-catching prowess of the classic Vibrax in deeper waters with the Vibrax Bullet Spinner from Blue Fox. The long-casting in-line blade runs 2 to 6 ft and is designed to catch fish in deeper water or faster currents. The blade spins on the Learn More
Southern Lure Scum Frog - White For fishing the slop, lily pads and weed beds, few lures boast the weedlessness and productivity of the Scum Frog. The soft body glides over the heaviest vegetation without collecting weeds and keeps the hooks concealed so they dont foul or snag on Learn More
Lil' Hustler Muskie Spinnerbait - White One of the most lifelike spinnerbaits ever created. Realistic glass eyes and finish attract trophy muskies and northerns. Per each. Sizes: 1 oz., 1-1/4 oz., 1-1/2 oz. Colors: (100)Perch, (101)Black, (104)Bluegill, (121)White Mirage, (132)Smelt. Color Learn More
Rapala X-Rap - Silver This long-casting, suspending and rattling bait cuts hard and darts aggressively while maintaining Rapalas classic swimming action. Textured translucent body, prominent scales and lateral lines capture and reflect light. Internal weight-transfer system Learn More
Luhr-Jensen Krocodile Spoons - Silver Luhr-Jensen Krocodile Spoons are stamped and formed from solid brass. Heavy for their size, they offer great castability without sacrificing fish-attracting action. These lures offer versatility and work on all types of fish. Sizes up to 5/8 oz. come Learn More
Cabela's Fisherman Series Shallow Suspending Rad Shad - White The same lifelike design as our Rad Shad, but built to target the 4-ft. to 8-ft. strike zone with its great action and aggressive wobble. Rigged with quality Matzuo hooks. Sizes: 2-3/8, 3/16 oz. 2-3/4, 1/4 oz. Colors: (001)Pearlescent, (002)Glass Purple Learn More
Williams Whitefish - Silver With several models to choose from, theres a Whitefish to fit any application and condition. Trolling, casting, jigging, this versatile spoon does it all with the flash and action of the prey fish that salmon, lake trout and pike love to feed on. Made in Learn More
Strike King Pro-Model Silent Crankbait - Clear Featuring chip-resistant finishes and lifelike 3-D eyes, the Pro-Model Series crankbaits are a durable, lethal companion to any anglers tackle box. Now available in a silent model, these rattleless cranks provide a more subtle approach for spooky fish. Learn More
Michigan Stinger Scorpion Spoon - White A proven big-water spoon for salmon, steelhead and walleye. Top-quality construction right down to the needle-sharp treble hook. Per each. Length: 2-1/4. Colors: (002)Yellow Tail (not shown), (003)Hot Tiger, (004)Bumble Bee, (005)Kevorkian (not shown), Learn More
Reef Runner Mini-Rip - Red Small in size but huge in action, the Mini-Rip works on everything from walleye to bass to trout to crappie. Dives to 12. Per each. Size: 1/4 oz., 3-1/4. Colors: (009)Green Perch, (021)Firetiger, (033)Hot Tamale, (054)Barbie, (180)Cranberry Crush Learn More