Berkley Gulp! Jigging Grub - White Youll start putting fish in your livewell by fishing the Gulp! jigging grub when the plain grubs arent getting the job done. With over 20 years invested in its production, the Berkley Gulp! Jigging Grub outperforms live bait. The water-based formula Learn More
Rapala Super Shad Rap - Silver Casting in search of larger fish like muskie, peacock bass and wall-hanger largemouth bass calls for a big, tough lure. Constructed with heavy-duty hardware and PermaSteel hooks, the Super Shad Rap gives you the same fish-catching performance of the Learn More
Blue Fox Classic Vibrax Glow Spinner Draw the attention of more fish with the enticing glow of the Classic Vibrax Glow Spinner from Blue Fox. With a glow-in-the-dark color on the bell and skirt, plus an attractive feather tail dressing, this spinner is hard for fish to ignore. Machined Learn More
Berkley Gulp! Minnow - Silver The Gulp! Minnow is ideal for drifting or jigging. With over 20 years invested in its production, Berkley Gulp! has achieved the unthinkable it can actually outperform live bait. The water-based formula disperses over 400 times the amount of scent that Learn More
Northland Impulse Paddle Shad - Silver The Northland Impulse Paddle Shad is a softbait that wobbles like a crankbait thanks to its unique shape and design. Super-sensitive tail amplifier allows the bait to swim slowly, plus gives it irresistible action. Fortified with Impulse scent thats Learn More
Storm Jointed Flatstick 19 Crankbait - Orange With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Thomas Lures Cyclone Spoon - Gold Thomas spinning lures have been landing trout and other game fish for over 50 years. This Cyclone wobbler spoon is made of solid brass with a highly reflective embossed surface. Plus, a jewelry-quality plated and painted finish creates a flash that wary Learn More