Livetarget Blue Back Herring Game fish that rely on herring as a primary food source will find this lure hard to resist. The sleek, triple-segment body offers an appealing profile and outstanding swimming action. Ultrarealistic eyes team with lifelike and flashy scaled color Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More
Livingston Lures Walk-N-Pop 77 - Gold Perfectly balanced and weighted, the Livingston Lures Walk-N-Pop 77 delivers the most advanced technology to date as well as an L-face design that maximizes water spray and sound, creating a smart bait that fish want to bite. Electronic Baitfish Sound Learn More
Rebel Bluegill - Natural The Rebel Bluegill is a go-to crankbait for bass, walleyes, pike and other predatory fish. Its realistic bluegill coloring, precise panfish profile, tight wiggle action and enticing rattle work together to trigger strikes. Equipped with needle-sharp Learn More
Zoom Ultravibe U-Tale Worms - Red With the realistic look and action of a worm, the Ultravibe U-Tale Worms trigger the predatory instinct. Each is salt-impregnated for extra bite-holding power. Per 15. Size: 5-3/4. Colors: (021)Red Bug, (181)Watermelon Seed, (542)Green Pumpkin Learn More
Savage Gear 3-D Pike - (001)Pike Ultrarealistic looks based on 3-D scans of live pike will give you a lifelike appearance for an edge on predatory pike and muskie. Savage Gears 3-D Pike sports intricate fin and facial details that entice fish to bite, even in clear water. Line-thru Learn More
Rapala Tail Dancer - Silver This is Rapalas first balsa lure with an internal rattle. The swimming action is unique and the tail motion is so pronounced, any predatory fish will literally attack this lure. Per each. Sizes: TD 5 - 2, 3/16 oz. Dives to 6 ft. TD 7 - 2-3/4, 5/16 oz. Learn More
Rapala Balsa Xtreme Swimmer - Silver Rapala is renowned for the fish-catching excellence of its lures and is now setting the bar higher with its slow-sinking BX Swimmer. It combines the lively action of a balsa-wood lure with the nearly indestructible properties of copolymer material. These Learn More
Reef Runner 300 Series Skinny Stick - Gold Even when trolling at slow speeds, the Reef Runner 300 Series Skinny Stick has an eye-catching wobble that hungry walleye and other other open-water predatory fish will love. Perfect for targeting suspended fish that are feeding on schools of baitfish Learn More
Cabela's Lipless Sidekick - Gold Excellent for covering a lot of water, Cabelas Lipless Sidekick facilitates long casts. Side blades emulate schooling baitfish while adding rattle to bring in aggressive predators from a distance. Excellent for use on freshwater game fish. Sizes: 2-1/2 Learn More
Berkley Cutter 90+/110+ - Silver Cast Berkleys Cutter 90+ or 110+ long distances and pick your most enticing retrieve to hook predatory fish. Suspending design hangs in the strikezone like dying forage. Coffin-shaped bill gives an erratic action and causes the bait to dive with minimal Learn More
Lake Fork Trophy Hyper Lizard - Red This lures wide tail produces a thumping action when worked quickly and a fish-enticing wiggle when worked at slow speeds. The tails split design allows for erratic movement that will drive predator species wild. Durable construction helps the lure stand Learn More
Panther Martin FishSeeUV Hammered Hoochie Skirt Spinner - Gold By imitating small prey that salmon, steelhead, muskie and pike feed on, Panther Martin Hammered Hoochie Skirt Spinners entice strikes from predatory fish. Their Hoochie skirts move through water just like squid do while FishSeeUV paint causes fish to Learn More
Livetarget Smelt - Silver A dead-on duplicate to the color, profile and action of a rainbow smelt. Internal weights increase casting performance and emit a low-frequency rattle to draw predators in. Per each. Sizes: 2-34 , 38 oz. 3-5/8 , 12 oz. 4-12 , 58 oz. Models: Deep Runner Learn More