Zoom Fluke Quick, gliding lures that dart erratically to entice even the most wary fish to strike. Deadly on many fresh- and saltwater species. Per 10. Size: 4. Colors: (020)Pearl, (153)Albino Shad, (181)Watermelon Seed, (351)Baby Bass, (531)Smokey Shiner. Learn More
Charlie Brewer's 1 Slider Grub - White This proven crappie killers boot tail produces strike-enticing vibration, even at ultra-slow speeds. Rig with a standard head or with a weedless Charlie Brewer Slider Head. Per 18. Length: 1. Colors: (003)Pearl, (005)Black/Chartreuse Tail, (006)Blue Learn More
Gene Larew Bobby Garland Slab Slay'R - White Combines a solid body to hold the jighead in place and a thin tail that produces a lifelike motion at the slightest twice of the rod. Per 12. Size: 2. Colors: (219)Electric Chicken, (303)Black/Chartreuse, (364)Black/Hot Pink, (905)Bone/White Chartreuse. Learn More
Berkley Gulp! Ice Waxies - White Maximize your day on the ice with Berkleys Gulp! Ice Waxies. These soft, durable baits outfish and outlast real waxworms and are a favorite of panfish. Great for tipping ice jigs. Per 30. Colors: (003)Pink, (007)Natural White. Color: White. Learn More
Booyah Hot Wire Spinnerbaits Colorado Willow This bait delivers tremendous flash and vibration and has a twist-bend line tie to withstand vicious reaction strikes. Counter-rotating Colorado Willow blades. Sizes: 1/2 oz., 3/8 oz. Colors: (615)Snow White, (616)White Chartreuse, (682)Ozark Smoke Learn More
Thomas Rough Rider - Gold This tough little baitfish imitator uses its jewelry-quality, two-tone coloration and embossed half-scale pattern to create a highly reflective flash, great for attracting game fish, especially trout. Its slim profile and heavy-gauge solid brass Learn More
Rebel Premium Pop-R - Silver Hungry fish won't be able to resist the sound and disturbance these poppers make as you dance them across the water's surface. The noise and realistic appearances entice the strike, and the super-sharp, rotating XCalibur Tx3 treble hooks seal the deal. Learn More
Brad's Lil' Wigglers - Silver Wiggling action entices hungry fish to strike and aggravates every other fish into doing the same. Durable two-piece molded construction. Dives to 6-13 ft. when casting or 17 ft. when trolling. Per each. Size: 2, 1/5 oz. Colors: (003)Metallic Learn More
Rapala Ultra Light Rippin' Rap - Gold Built to dive and rip, the lipless, deep-bellied Rapala Ultralight Rippin Rap is ideal for both ice-fishing and open-water applications. Skinny sides create a fluttering motion on the drop, while the hard-vibrating action accented with a loud BB rattle Learn More
Lindy Rally Fish - Silver Entice walleye strikes in any lake, big or small, with Lindys Rally Fish. Realistic baitfish patterns and sized perfectly as a meal for walleye. It gets down fast and deep, trolling or cranking. Dives to 10-12 ft. when cranking and 16-26 ft. when Learn More
Gitzit Fat Tube - Red The Gitzit Fat Tube is one of the most versatile baits in bass fishing. Tube baits have been a fixture for catching bass since they were first introduced and are especially deadly for smallmouth. Contrary to what the name suggests, the Fat Gitzit Learn More
Reaction Innovations Lil' Dipper - White Effective as a drop-shot bait, a swimming trailer or on a jighead. Lively action teams with tempting colors to entice strikes and the soft texture causes fish to hang on long enough to let you set the hook with confidence. A great lure for finessing Learn More
Blakemore Roadrunner Reality Shad Jig - Willow This shad jigs deadly effective combination of a roadrunner jighead with profile body works like a charm on bass, crappie and other freshwater game fish. Each jig has a realistic Pro 2.0 head, prism eyes, Daiichi hook and a brass willow blade. Per 2. Learn More
Worden's Lures Vibric Rooster Tail - White An effective spinner that combines the famous Rooster Tail hackle tail with a unique teardrop body and a shaft-through-blade design to ensure excellent performance and enticement when retrieved slow or fast. The offset body and direct blade-to-shaft Learn More
Williams Wabler Spoons - Silver The gold and silver plate finishes ensure plenty of reflection. These spoons produce wobbling, fish-attracting motion. Theyre stamped from premium polished brass and a baked-on electronic outercast. Made in Canada. Per each. Sizes: 1-1/2, 1/7 oz. 2-1/4 Learn More