Zoom Mag Finesse Worm - Red A beefy worm for beefy bass. Thats the premise behind the Zoom Mag Finesse Worm. This salt-impregnated behemoth is twice as thick and about 1/4 longer than the Zoom Finesse Worm. Made of soft, supple plastic, this lure has the lifelike movements that Learn More
The Original Doctor Spoon - White One of the best-known trophy-producing spoons in existence. Jig it deep for lake trout; troll it for walleye, salmon, stripers, steelhead and bass; fish it shallow for monster northern pike and muskies. Doctor Spoons offer a superb finish with the Learn More
Rapala Shadow Rap Deep - Silver Rapalas Shadow Rap Deep combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism. Kicks Learn More
Mepps Double-Blade Aglia - White Perfect for smallmouth and largemouth bass, northern pike and early-season muskie, the Mepps Double-Blade Aglia is something fishermen who spend a lot of time on the water will appreciate. The dual blades create additional flash, which increases the Learn More
Yellow Bird Weedless Papa Doc Spoon Weedless spoons ideal for fishing trophy pike and muskie from cover. Per each. Size: 2 oz., 5-1/2. Colors: (011)Red/White, (042)Perch, (101)Silver, (115)Firetiger, (184)Yellow Red Diamond. Color: Yellow. Learn More
Storm WildEye Live Go- Natural With life-like swimming action and natural color patterns, the Live Goby looks and performs like the forage base that it is. Holographic swimmin' flash foil and the holographic WildEye are real deal closers. Secure I-Bolt system, rigged with a superior Learn More
Cabela's Canadian Spoons - White We designed these spoons for big northern pike, lake trout and any other fish thats attracted to the wobbling flash of this popular spoon style. Whether youre casting, or even trolling, the wobble and roll of our Canadian spoons will excite any passing Learn More
Livingston Lures Howeller Dream Master Classic Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Crankbait is the lure that helped expert angler Randy Howell win the 2014 Bassmaster Classic. Best for medium-depth settings and entering strike zones shallow divers cant reach, this crankbaits design Learn More
Uncle Josh Meat Diamond Frog - Green Hook a trophy fish with Uncle Joshs MEAT Diamond Frog. Its unique shape streamlines the profile for easy penetration and little resistance, even in vegetation. Super-soft, durable body allows for hook placement anywhere. Pork scent is irresistible to Learn More
Northland Jaw Breaker Spoon - White Slithers, wiggles and wobbles through lily pads, grass and moss to call out big bass and pike. Made of stamped brass, it has a Mustad Ultra-Point hook, weedless plastic Y guard and a tantalizing Limber-Legs skirt. Per each. Size: 1/2 oz. Colors Learn More
Storm WildEye Kickin' Minnow - Red The Kickin Minnow features a segmented body with kicking tail for the ultimate in realistic underwater movement. The polycarbonate lip causes the bait to dive and enhances the baits tantalizing motion. Holographic WildEye drives fish nuts. Durable Learn More
Dardevle Genuine Spoons - White Only high-quality metal, durable enamels and strong steel hooks are used on a Genuine Dardevle spoon. For nearly a century, these perfectly balanced spoons and their wobble action have helped land fish. Made in USA. Per each. Sizes: 3/16 oz., 1-3/8. 1/4 Learn More
Rapala Dives-To Crankbait - Silver Rapalas DT Crankbait dives to specific depth zones to target fish-holding structure. Constructed of premium balsa wood for buoyancy and precise action. The extra-thin polycarbonate lip dives instantly while producing a bite-enticing action. Razor-sharp Learn More
Terminator Titanum Rig - Black Better, stronger and longer lasting than similar baits. The secret is a patented SnapBack titanium-wire frame that wont break and is highly resistant to bending, always snapping back to its original form without having to re-bend any wires. A rugged Learn More
Dardevle Clicker Spoons - White With two metal clickers on the already famous and deadly Dardevle Spoon, you have a killer combo. Every spoon is made with high-quality metals, durable enamels and strong hooks. Made in USA. Per each. Sizes: 2-3/8 , 2/5 oz. 3 , 3/4 oz. 3-1/2 , 1 oz. Learn More