Northland Impulse Jiggin' Leech - Black Impulse baits use a special instinctual attractant with a baked-in MicroPlankton formula for maximum fish-tempting potency. Tests have shown Impulse to be 143% more effective than the competition. This Jiggin Leech has a wafer-thin, ribbed tail that Learn More
Venom Salty Slingipede - Gold Venoms Salty Slingipede is an effective variation on standard stick baits. Its body is extra-soft and full of large-grained salt. Many legs add action with the slightest current or movement for grabbing the attention of fish. Per 8. Size: 6. Colors Learn More
Joe's Flies Short Striker Classic Series - White The Joes Flies Short Striker Classic Series combines the time-proven effectiveness of a hand-tied fly with the irresistible flash of a premium 24-carat gold or nickel spinnerblade. Per each. Sizes: No. 8, No. 10. Colors: (101)Potomac Coachman Learn More
The Original Doctor Spoon - White One of the best-known trophy-producing spoons in existence. Jig it deep for lake trout; troll it for walleye, salmon, stripers, steelhead and bass; fish it shallow for monster northern pike and muskies. Doctor Spoons offer a superb finish with the Learn More
Cabela's RealImage HDS Jigging Spoon - White Lifelike appeal with High-Definition Series (HDS) technology to deliver unsurpassed realism. The fins, gills and mouth on the bait give it that RealImage the fish are looking for. Vertical jig this spoon over schools of baitfish or bounce it up and down Learn More
Rat-L-Trap Original Rat-L-Trap Crankbait - White The Original Rat-L-Trap Crankbait is the bait that started the lipless crankbait revolution. Deadly on all game fish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams Learn More
Storm Wiggle Wart Lure - Silver With its distinctive crayfish-mimicking wiggle, dinner-bell rattle, irresistible eyes and lifelike colors, this Wiggle Wart Lure by Storm is sure to get every fishs attention as soon as it hits the water. Just as it always has, the Storm Wiggle Wart Learn More
X-Calibur Alton Jones Xcs100 Series - Clear Endorsed by professional angler Alton Jones, this crankbait targets skittish bass feeding in shallow, clear water. The paddle-lip design gives this bait a half-roll wobble that bounces off cover to call out the big ones. Tx3 in-line hooks ride up against Learn More
Rapala Snap Rap - Gold For anglers fishing sandy and gravel bottoms, as well as deep west-coast reservoirs, this unique, tough little bait brings a hot, new technique. Its fished with a snap retrieve method darting fast on the rod snap, then quickly gliding back to the bottom. Learn More
Strike King KVD Flatsided 1.5 Crankbait - Black Wake up fish on slow days with these crankbaits designed by Bassmaster Classic champion Kevin VanDam. KVD took the original Pro Model crankbaits and added a slender flat side to create an erratic thumping action sure to wake up lethargic fish. Ideal for Learn More
Berkley Digger 6.5/8.5 - Silver Berkleys Digger hardbaits combine strike-inducing color schemes and an irresistible action for targeting predatory fish. Produces attractive side flash and aggressive wobble. Gets deep quick on your retrieve, then slowly rises when paused, further Learn More
Bass Assassin Panfish Assassin Bodies 1-1/2 - Silver Streamlined, tapered tails and stout little torpedo bodies dart and wiggle through the water for incredible response from all species of panfish. Rig them with jigheads or weedless with a single hook. Per 15. Colors: (002)Black Shad, (003)Chartreuse Learn More
Strike King Rage Space Monkey - Green These versatile soft plastics can be Texas-rigged, flipped or fished with a lead head. The Monkey bulks up a lure and gives you a lot of action in the water as it falls or swims. Per 6. Size: 6. Colors: (002)Black/Blue Flake, (018)Watermelon/Black Learn More
Storm WildEye Live Gizzard Shad - Olive The WildEye Live Gizzard Shad has realistic body shape and color patterns, and is backed up with 3-D holographic swimming flash foil and a tough yet soft outer body. Weighted internally, it has life-like swimming action for higher success rates. Each Learn More
Cabin Creek Salty Critter Junior Tubes - Orange Draw the attention of pressured bass with the Cabin Creek Salty Critter Junior Tubes. Tentacles move in the slightest current for lifelike appearance, and the salted soft plastic body makes fish hold on longer. Hand-dipped tubes. Per 10. Sizes: 2-1/2. Learn More