Northland Impulse Jiggin' Leech - Black Impulse baits use a special instinctual attractant with a baked-in MicroPlankton formula for maximum fish-tempting potency. Tests have shown Impulse to be 143% more effective than the competition. This Jiggin Leech has a wafer-thin, ribbed tail that Learn More
Livetarget Baitball Series Threadfin Shad - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Luhr-Jensen Crippled Herring - Green Designed and built to take advantage of the strong natural predatory instinct of all game fish. Imitates an injured baitfish and is viewed as an easy meal by large predator fish. On its downward fall, the Crippled Herring flutters and darts erratically Learn More
Zoom Horny Toad - White When reputations and prize money are on the line, professional anglers use Zoom products. The realistic feel and action trigger predatory instincts in fish like no other plastic bait. Each is salt impregnated for extra bite-holding power. Horny Toad is a Learn More
Cabela's RealImage HDS Floating Shad - Red A floating, shad-profile lure that dives down to 15 ft. when trolled. A tight-wobbling action and ultrarealistic HDS color scheme trigger the feeding instincts of nearby predators. High-Definition Series (HDS) technology delivers unsurpassed realism. A Learn More
Northland Reed-Runner Spinnerbait - White Reel your next big catch from the weeds with the Northland Reed-Runner Spinnerbait, the ultimate weapon for bass and pike anglers. Molded with a premium blood-red Lip-Stick hook to trigger feeding instincts. Super-stainless, tangleproof R bend wire frame Learn More
Zoom U-Tail Worms - Red This popular soft plastic simulates the look and feel of a worm to trigger the predatory instinct in fish. Each is salt-impregnated for extra bite-holding power. Per 20. Size: 6. Colors: (022)Pumpkin, (041)Red Shad, (078)Pumpkin/Chartreuse, (202)Junebug Learn More
Rapala Fat Rap Lure - Silver This bait has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and wary fish, they reach for their rod and reel and tie on a Fat Rap. The tight swimming action of this balsa wood lure perfectly imitates the Learn More
Jackall Clone Fry - Silver A lethal finesse bait that gets finicky fish to strike even when other lures arent producing. An ultrarealistic profile and incredible detail team with a tail that produces enticing vibrations to trigger feeding instincts in predators. This bait is Learn More
Livetarget Baitball Shad Squarebill - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Bomber Slab Spoon Lures - White The compact size and shape of the Bomber Slab Spoon keeps it holding tight to the bottom and adds a fast, erratic fall for drawing instinctive strikes from walleye, white bass and pike. Its rapid descent permits you to cover a lot of water quickly. Per Learn More
Northland Impulse Riggin' Leech - Black Flat, wafer-thin ribbed torso with buoyant super-sensitive tail mirrors the look of a real leech. Great for live-bait rigs and spinners. These baits are proven to be 143% more effective than the competition. Impulse Instinctual Attractant with baked-in Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More
Bay de Noc Flutter Laker Takers 4 - Silver Flutter Laker Takers have a simple yet extremely effective curve shape to maximize fluttering movement through the water, provoking an instinctive strike. The exclusive Zap pattern on the body gives an extra charge of appeal to hungry trout, salmon and Learn More
Zoom Ultravibe Speed Craw - Green When reputations and prize money are on the line, professional anglers use Zoom. The realistic feel and action trigger predatory instincts in fish like no other plastic bait. Each is salt-impregnated for extra bite-holding power. Lifelike claws and legs Learn More