Bagley Lures Sunny B - Red Made using the exclusive HCM manufacturing process and available in a variety of bass-enticing colors, : Sunny B lure is every anglers go-to bait whether youre looking for a fun day or a payday. The unique shaped balsa sides have weight systems inserted Learn More
Berkley Digger 6.5/8.5 - Silver Berkleys Digger hardbaits combine strike-inducing color schemes and an irresistible action for targeting predatory fish. Produces attractive side flash and aggressive wobble. Gets deep quick on your retrieve, then slowly rises when paused, further Learn More
Tightlines UV Crappie Grub - White Visibility triggers predatory instincts and these grubs are easier for fish to see in deep, dark water. They have a nano-infused finish that reflects UV light like natural prey, increasing their visibility up to 80% compared to grubs without the finish. Learn More
Z-Man ChatterBait Elite - White Based on the original ChatterBait bladed swim jig, this effective lure triggers the predator instinct in every fish it passes. Its EZ Skirt jig skirt is precisely matched to a custom-colored head and a low-profile hub for maximum visual stimulation. A Learn More
Storm Original Deep Jr. Thunderstick - Gold With a realistic swimming action, a scaled finish that maximizes flash and 3-D holographic eyes, the Storm Original Deep Jr. Thunderstick presents aquatic predators with a tempting target. Use the speed of your trolling or retrieve to run this lure at Learn More
Storm FlatStick Jointed - Gold With its jointed body and open mouth, this FlatStick crankbait screams for attention underwater. The 3-D holographic eyes, external scales and classic and UV bright finishes strengthen its visibility, plus the loud, deep rattle the jointed body and Learn More
Sbile Flatt Shad Sinking Large - White Focusing more on vibration than sound, Sbiles Sinking Flatt Shad has flat sides to create massive turbulence that attracts predators from a distance. Small rattles inside produce a strike-enticing sound that lets fish hone in on their location. Perfect Learn More
Rebel Bluegill - Natural The Rebel Bluegill is a go-to crankbait for bass, walleyes, pike and other predatory fish. Its realistic bluegill coloring, precise panfish profile, tight wiggle action and enticing rattle work together to trigger strikes. Equipped with needle-sharp Learn More
Zoom Ultravibe U-Tale Worms - Red With the realistic look and action of a worm, the Ultravibe U-Tale Worms trigger the predatory instinct. Each is salt-impregnated for extra bite-holding power. Per 15. Size: 5-3/4. Colors: (021)Red Bug, (181)Watermelon Seed, (542)Green Pumpkin Learn More
Savage Gear 3-D Pike - (001)Pike Ultrarealistic looks based on 3-D scans of live pike will give you a lifelike appearance for an edge on predatory pike and muskie. Savage Gears 3-D Pike sports intricate fin and facial details that entice fish to bite, even in clear water. Line-thru Learn More
Livetarget Blue Back Herring Game fish that rely on herring as a primary food source will find this lure hard to resist. The sleek, triple-segment body offers an appealing profile and outstanding swimming action. Ultrarealistic eyes team with lifelike and flashy scaled color Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More
Livingston Lures Walk-N-Pop 77 - Gold Perfectly balanced and weighted, the Livingston Lures Walk-N-Pop 77 delivers the most advanced technology to date as well as an L-face design that maximizes water spray and sound, creating a smart bait that fish want to bite. Electronic Baitfish Sound Learn More
Berkley Cutter 90+/110+ - Silver Cast Berkleys Cutter 90+ or 110+ long distances and pick your most enticing retrieve to hook predatory fish. Suspending design hangs in the strikezone like dying forage. Coffin-shaped bill gives an erratic action and causes the bait to dive with minimal Learn More