Sbile Koolie Minnow Long Lip - White Sbiles Koolie Minnow has a long lip that causes it to dive deep and catch bottom-dwelling predators. Its wiggling, rolling action triggers instinctive reactions from large predators, causing hard, exciting strikes. Bridge-reinforced lip is strong and Learn More
Livingston Lures Howeller Dream Master Classic Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Crankbait is the lure that helped expert angler Randy Howell win the 2014 Bassmaster Classic. Best for medium-depth settings and entering strike zones shallow divers cant reach, this crankbaits design Learn More
Livingston Lures Howeller DMC Plus Crankbait - Chartreuse The Livingston Lures Howeller Dream Master Classic Plus runs at medium depth and produces a wide wobble with fast action that is irresistable to lurking fish. Enticing in all water conditions, Electronic Baitfish Sound (EBS) technology imitates natural Learn More
Strike King Walleye Elite Series Bonsai Shad - Gold By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Elite Bonsai Shad. With heavy-duty plastic construction, the Learn More
Strike King Walleye Elite Series Lucky Shad - White By using the same research and development thats behind their Bassmaster Classic-winning baits and incorporating the needs of top walleye anglers, Strike King created the revolutionary Walleye Lucky Shad. With heavy-duty plastic construction, the Learn More
Strike King Walleye Elite Series Banana Shad - Gold Strike Kings Walleye Elite Series is a pro-driven line of walleye baits that have the same research and development behind them as Strike Kings classic winning baits. The Banana Shad dives down to 20-ft. depths, making it able to troll deep structure. Learn More
Cabela's Charter Series Walleye Runner - Clear This exciting addition to the growing Cabelas Fisherman family is a cant-miss producer on any walleye water. Whether cast or trolled, our Charter Series Walleye Runner floats at rest but quickly dives to anywhere from 8-28 ft., depending on model and Learn More
Spro Little John Deep Diver 70 Part of the John Crews series, the Spro Little John Deep Diver 70 casts farther than comparable deep divers. Unique tungsten weight-transfer system pairs with an aerodynamic design, allowing you to launch the John Deep Diver incredible distances. Learn More
Megabass Vision 110 Jerkbait - Black Once a closely guarded secret, the Megabass Vision 110 Jerkbait has now become a staple among professional anglers and amateur fishermen alike. Packed with tournament-winning features, this slow-floating jerkbait drives game fish wild with its wide Learn More
Megabass Vision 110+ Jerkbait - Blue Engineered to surpass the depth of the original 110, the Megabass Vision 110+ is a midrange jerkbait that dives tournament-winning performance up to 3 ft. deeper. Longer than the original, yet its crafted to eliminate any motion-deadening water Learn More
Megabass Vision 110 Jr. Jerkbait - Clear Megabass has packed the tournament-winning features and lifelike actions of the wildly successful Vision 110 into the smaller frame of the Vision 110 Jr. Jerkbait. Just get this slow-floating jerkbait into the water, and its wide, erratic darting action Learn More
Lucky Craft LVR D-7 Crankbait - White Lucky Crafts LVR D-7 Crankbaits sharp, lively action doesnt get tangled in the weeds. Body creates a smooth, supple movement right after the drop to attract bass hanging at the edge of weedbeds. Speed and falling posture provides optimal balance for a Learn More
Cabela's Mean Eye Blade Bait - Silver Trigger reaction strikes that no game fish can resist. Cabelas Mean Eye Blade Bait has three line-tie positions, allowing you to change the baits action. Hard vibration replicates baitfish and gets the attention of predatory fish even in deep water. Per Learn More
Mann's Goliath Frog - Chartreuse Count on Manns Goliath Frog to pull huge bass out of heavy vegetation. It casts and floats better and is larger than comparable frogs, allowing you to cast right in the middle of the sweet spot and make waves on the retrieve. Unique hook, weight location Learn More
Lucky Craft Live Pointer 110MR - White A completely jointed body gives the Lucky Craft Live Pointer 110MR a light side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And the bodys flexibility gives you an increased hooking ratio when predatory fish Learn More