Lindy River Rocker Crankbait - Silver The River Rockers curved profile and streamlined shape produce an exaggerated, wide rocking wobble that draws toothy strikes and runs true even during high-speed trolling. Versatile crankbait can be cast, flat-line trolled, or used with downriggers, but Learn More
Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Cabela's RealImage HDS Swimbait - Brown HDS technology and lifelike swimming action make this lure one of the most realistic on the market. It slowly sinks to target submerged structures and is weighted to run at 2-3 ft. on the retrieve. A slow swimming action makes it a prime target for Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Cabela's RealImage HDS Forked-Tail Baitfish - Natural A wide shad profile, HDS color technology and amazing swimming action mimic baitfish with uncanny realism. Its a slow-sinking lure that descends to submerged structures where big fish lurk. Weighted to run at 1-3 ft. on the retrieve and encourage Learn More
Rapala Suspending Shad Rap RS - Silver Heavier than the original Shad Rap for easier casts in the wind and a slightly different wobble with a cadence-type rattle. Suspends on the stall like a real baitfish. Sizes: 2, 5/16 oz., dives 7-11 ft. 2-3/4, 7/16 oz., dives 7-15 ft. Colors Learn More
Brad's Wee Wigglers - Silver Wiggling action entices hungry fish to strike and aggravates every other fish into doing the same. Durable two-piece molded construction. Dives to 4-8 ft. when casting or 10 ft. when trolling. Per each. Size: 2-1/4, 1/3 oz. Colors: (003)Metallic Learn More
Brad's Lil' Wigglers - Silver Wiggling action entices hungry fish to strike and aggravates every other fish into doing the same. Durable two-piece molded construction. Dives to 6-13 ft. when casting or 17 ft. when trolling. Per each. Size: 2, 1/5 oz. Colors: (003)Metallic Learn More
Storm Smash Shad - Orange Cast it or troll it, the Smash Shad has the fish-tempting sounds, action and finish of an instant classic. Its high-frequency, multiball rattle grabs the attention of nearby predatory fish, and its stable, rolling action delivers lifelike action at any Learn More
Smithwick G-Finish Suspending Rattlin' Rogue - Red This wounded-minnow action rattler has always been effective, and now it has a new weapon in its arsenal, Cabelas-exclusive G-Finish. The guanine-based scales of a fish create a flash as light reflects, and that flash attracts predator fish. Weve Learn More
Livetarget Jointed Yellow Perch An excellent choice when casting for bass, walleye, pike and other freshwater species that feed on young perch. This lure has an internal weight-transfer system that makes it easy to cast and suspend. Both models have a low-frequency rattle for added Learn More
Berkley Suspending Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Cabela's Scuttle Shad - White A deadly trolling bait, Cabelas Scuttle Shad Crankbait imitates young-of-the-year baitfish. Works well over shallow cover and is extremely effective as a lead-core trolling bait. Suspending with rattle for lifelike action. The 2-inch model features a pin Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More