Rapala Clackin' Crank - Silver Rapala adds another fish-attracting element to its proven shad-style baits with the signature Clackin Cadence rattle. Depth-specific lip is squared to deflect off underwater hazards, minimizing snags. Hard-vibrating, aggressive action with a buoyant Learn More
Bomber Lures Real Craw Model A - Blood-red Its more than a super-realistic crawfish with legendary bass-catching action. Lifelike color patterns and realistic texture resemble a true-to-life exoskeleton. Raised, blood-red crustacean eyes are positioned at the end of the lure to enhance the Learn More
River2Sea Dahlberg 5'' Clackin' Crayfish - Orange Beyond looking exactly like a real crayfish, the Clackin Crayfish perfectly mimics the real thing. During the retrieve, its hinged tail appears to actually grab water and push it forward in a true-to-life motion. Fish it like a jig, or swim it across the Learn More
Rapala Jointed Deep Husky Jerk - Silver With the classic Rapala wounded minnow wobble and exaggerated tail action, fish will have a hard time resisting this hand-tuned, tank-tested lure. Whether youre working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Learn More
Rapala Rippin' Rap - Gold A lipless, tall body profile with textured scales is designed to crank, swim and rip. Hard vibrating action is accented by a distinctive loud BB rattle system. Long casting has a variable running depth, and VCM black nickel hooks will help keep you Learn More
Rapala Ultra Light Minnow - Silver Hand-tuned and tank tested for true running perfection and strike-provoking action, Rapalas Ultralight Minnow naturally wobbles and rolls with a unique lip design. Weighted body increases casting distance and slows sinking for more control. Top-grade VMC Learn More
Rapala Ultra Light Shad - Silver Small in size. Big in fishability. Weighted for extra casting distance, Rapalas Ultra Light Shad runs true even at high retrieve speeds with a rolling swimming action and slow sinking on the pause. Details like the swimming lip design, external scales Learn More
Rapala X-Rap Pop - Silver Its arched body and deep-cupped lip triggers a kerplunk-pop splash with the slightest twitch, making this topwater X-Rap an easy, attractive target for aggressive fish. Internal Long Cast System delivers maximum distance for prospecting and extended Learn More
Rapala X-Rap Prop - Silver Balanced, counter-rotating twin stainless steel props create big noise and splash. The Internal Long Cast System lets this straight-running topwater bait cover a bunch of water. 3-D holographic eyes, a flashy X-style finish and flash feather teaser tail Learn More
Lindy River Rocker Crankbait - Silver The River Rockers curved profile and streamlined shape produce an exaggerated, wide rocking wobble that draws toothy strikes and runs true even during high-speed trolling. Versatile crankbait can be cast, flat-line trolled, or used with downriggers, but Learn More
Cotton Cordell Red Fin This classic, high-riding, extra-buoyant stick bait has been copied numerous times, but never duplicated. The hollow head lets you twitch it like no other lure. Plus, it runs truer, so it provokes more strikes. A proven performer for bass, redfish Learn More
Smithwick Suspending Super Rogue - Orange Whether cast or trolled, this premier jerkbait always runs true. This lure features a unique counterbalance weighting system that shifts weight to the rear of the lure for longer, more accurate casts. It has an exclusive scale pattern, patented 3-D eyes Learn More
Rapala Balsa Xtreme Minnow - Silver This innovative lure combines tried-and-true wood construction with state-of-the-art technologies to maximize effectiveness in the water. Its rugged copolymer shell stands up to the hardest bites, while the balsa inner body delivers a lifelike Learn More
Smithwick G-Finish Suspending Rattlin' Rogue - Red This wounded-minnow action rattler has always been effective, and now it has a new weapon in its arsenal, Cabelas-exclusive G-Finish. The guanine-based scales of a fish create a flash as light reflects, and that flash attracts predator fish. Weve Learn More
Rapala Scatter Rap Crank - Black Throw a curveball at some bass. The Shallow Rap runs straight and true when cranked slow but when sped up, the concave Scatter Lip shoots the lure around with an authentic evasive action imitating a fleeing baitfish. Nonrattling, classic balsa Learn More