X-Calibur Alton Jones Xcs100 Series - Clear Endorsed by professional angler Alton Jones, this crankbait targets skittish bass feeding in shallow, clear water. The paddle-lip design gives this bait a half-roll wobble that bounces off cover to call out the big ones. Tx3 in-line hooks ride up against Learn More
Cabela's Pork Chop Crankbait - Red Targets fish lurking at specific depths. Featuring multiple lip styles, this series has four running depths to target specific structure while maintaining the same profile and superior action. Available in a variety of forage-based patterns for lifelike Learn More
Cabela's RealImage HDS Walleye Runner - Red A deep-diving lure that targets bottom structure and deep water where big walleyes like to hang out. These lures feature Cabelas innovative High-Definition Series (HDS) technology to deliver unsurpassed realism. A special printing process transfers an Learn More
Cabela's RealImage HDS Swimbait - Brown HDS technology and lifelike swimming action make this lure one of the most realistic on the market. It slowly sinks to target submerged structures and is weighted to run at 2-3 ft. on the retrieve. A slow swimming action makes it a prime target for Learn More
Cabela's RealImage HDS Rip-N-Shad - Natural Engineered to rip through structure with a tight wobble and fish-attracting rattle to draw fish in. These lures feature Cabelas innovative High-Definition Series (HDS) technology for unsurpassed realism. A special printing process transfers an actual Learn More
Cabela's RealImage HDS Forked-Tail Baitfish - Natural A wide shad profile, HDS color technology and amazing swimming action mimic baitfish with uncanny realism. Its a slow-sinking lure that descends to submerged structures where big fish lurk. Weighted to run at 1-3 ft. on the retrieve and encourage Learn More
Joe Bucher ShallowRaider - Orange Designed by hall-of-fame angler Joe Bucher to catch a variety of game fish in shallow water. It targets big muskies and pike cruising over weed flats or along rock walls and shorelines. Flat sides and a square lip create an enticing side-to-side wobble. Learn More
Smithwick G-Finish Suspending Rattlin' Rogue - Red This wounded-minnow action rattler has always been effective, and now it has a new weapon in its arsenal, Cabelas-exclusive G-Finish. The guanine-based scales of a fish create a flash as light reflects, and that flash attracts predator fish. Weve Learn More
Berkley Suspending Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Berkley Floating Fire Stick - White The fishing experts at Berkley studied motion, frequency, color and a variety of other factors and the result is a family of lures scientifically proven to attract more attention and catch more fish. Textured lifelike scale patterns, 3-D eyes and highly Learn More
Cabela's Scuttle Shad - White A deadly trolling bait, Cabelas Scuttle Shad Crankbait imitates young-of-the-year baitfish. Works well over shallow cover and is extremely effective as a lead-core trolling bait. Suspending with rattle for lifelike action. The 2-inch model features a pin Learn More
Cabela's Hot Metal Shad - Black Cabelas Hot Metal Shad has a metallic, depth-control lip that produces a brilliant flash and an erratic searching action. Shad profile mimics popular forage fish. Cabelas Hot Metal Shad is ideal for trolling for feeding walleye suspended or in cover. The Learn More
Livetarget BaitBall Series Emerald Shiner Jerkbait - Green Livetargets BaitBall Series Shiner minnowbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack it. Learn More
Livetarget Baitball Series Threadfin Shad - Grey Livetargets Baitball Series Threadfin Shad Crankbait mimics a schooling formation of baitfish in response to constant assault by predator fish. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to Learn More
Livetarget Baitball Series Glass Minnow - Silver The schooling formation of baitfish in response to constant assault by predator fish is one of natures most complex fight-for-survival events. Just as instinctive as it is for baitfish to swim to the safety of the baitball, is for predator fish to attack Learn More