Rapala X-Rap - Silver This long-casting, suspending and rattling bait cuts hard and darts aggressively while maintaining Rapalas classic swimming action. Textured translucent body, prominent scales and lateral lines capture and reflect light. Internal weight-transfer system Learn More
Cabela's Fisherman Series Grave Digger - Silver Everything you want in a wide-bodied crank: durable high-impact plastic with molded-in bill, loud internal rattles. Select lure for your presentation depth. Rigged with quality Matzuo hooks. Per each. Run depth: Shallow 2, 1/4 oz., 1-2 ft. Medium 2, 1/4 Learn More
Cabela's Fisherman Series Floating Shad - White The Floating Rad Shad catches aggressive fish on the rise. The thin body delivers a tight, subtle wobble and excellent profile. Rigged with quality Matzuo hooks. Per each. Sizes: 2-3/8, 3/16 oz. Dives 5-15 ft. 2-3/4, 5/16 oz. Dives 5-15 ft. Colors Learn More
Super Believer Lure - Orange The first strike from a huge Muskie or Northern Pike will make you a believer in this lure. The Super Believer is designed to attract big-hitting fish, no matter if youre casting or trolling. This double-eye, dual-level diving lure is hollow on the Learn More
Storm Wiggle Wart Lure - Silver With its distinctive crayfish-mimicking wiggle, dinner-bell rattle, irresistible eyes and lifelike colors, this Wiggle Wart Lure by Storm is sure to get every fishs attention as soon as it hits the water. Just as it always has, the Storm Wiggle Wart Learn More
Rapala X-Rap SubWalk - Silver Darting and gliding just under the surface, the SubWalk goes where topwater lures and crankbaits can't go. By using a walk-the-dog action, it skitters less than two feet under the surface, where baitfish are often pursued. Lateral tail fin adds stability Learn More
Rapala X-Rap Shallow Shad - Silver Not your average crankbait. This long-casting, suspending and rattling bait cuts hard and darts aggressively while maintaining Rapalas classic swimming action. This Shallow Model will dive from 2 to 7 feet. Textured translucent body, prominent scales and Learn More
Storm Original Thin Fin - Silver A deep body, flat sides and aggressive lip let you mimic the erratic darting action of on-the-run baitfish. Superior flash and durability with a bevy of colors to choose from. Per each. Sizes: 1/5 ounce, 2-1/2, runs 3-8 ft. 3/8 ounce, 3, runs 4-10 ft. Learn More
Williamson Jet Popper - White (5) Topwater fishermen have a new weapon to throw the Williamson Jet Popper. The large cup face makes a loud pop sound. Jet holes create a massive bubble trail that drives fish crazy. It casts like a bullet, yet it is stable on the retrieve and easy to work. Learn More
Storm Rattlin' Chug Bug Lure - Silver The Chug Bug is a do-everything, loud-rattling topwater lure. It spits, darts, chugs and walks the dog. Weighted for casting. Per each. Sizes: 2-1/2, 1/4 oz. 3-1/4, 3/8 oz. Colors: (205)Hot Frog, (140)Metallic Silver/Black Back, (144)Metallic Silver/Blue Learn More
Spro BBZ-1 Shad Swimbait - Blue The BBZ-1 Shad is one of the most realistic swimbaits on the market today. From the action to the incredible lifelike colors, this bait has it all. Counter-balanced pin segments make the lure look alive. Equipped with Gamakatsu No. 2 strong treble hooks Learn More
Spro McStick 110 Jerkbait - Blue Developed by fishing legend Mike McClelland for strike-triggering performance. This tournament-ready jerkbait minnow suspends precisely at colder early- and late-season water temperatures. Its also easy to adjust when targeting warm-water fish. Three Learn More
Spro Bronzeye Popper - Red Lure bass out of thick cover with the irresistible prospect of an easy meal. The loud popping action and flashing bronze eyes are an instant attention-getter for fish on the prowl in heavy weeds and densely vegetated shorelines. Specially designed Learn More
Livetarget Yellow Perch A dead-on duplicate to the color, profile and action of the yellow perch. Internal weights increase casting distance and emit a low-frequency rattle. Per each. Sizes: 2-78 , 516 oz. 3-5/8 , 1/2 oz. 4-3/4 , 1-3/8 oz. and 1-1/4 oz. Models: Deep Runner Learn More
Livetarget Shad - Silver When walleye are bait-finicky, make this spot-on shad imitator your go-to lure. Its tight wobble, intricate head detail and slender profile trigger massive strikes. Per each. Sizes: 2-1/2, 5/16 oz. 3, 1/2 oz. Colors: (201)Silver/Blue, (205)Silver/Bronze. Learn More